During the Super Bowl, one of the most watched games in America, there are many ads that promote alcohol, and ask that its consumers to drink responsibly. Despite this, in 2014, drunk driving was accountable for nearly one third of all traffic-related deaths in the United States1. However, one Super Bowl ad decided to approach drinking responsibly in a different light. Tostitos, the chip and salsa company, promoted a new chip bag that can also double as a breathalyzer. If the person who breathes into the bag has had a drink, the bag will alert them and give them a code for a discounted Uber ride, so that the person will not have to drive under the influence. Every ad has the main motive of getting the viewer to buy their product, and this ad …show more content…
The text, in all capital letters, says, “big game day” and “one of the most dangerous times of the year”. Delanie Walker, a professional football player, mentioning how his aunt and uncle were killed by a drunk driver. He is sat by himself, with a black backdrop. The music in the background is very dreary, with a light piano being played. Also talking in the video is Josh G, a producer, and Ramsey L, a police officer. They give more detail into drinking and driving, with Josh adding how he got into an accident while driving drunk. Throughout the entire commercial, there are cut scenes of people partying and having fun while drinking in a bar. In the middle of the ad, however, the people seem very tense, as if waiting for a big play to begin and end. They then introduce the product, the “Party Safe Bag” of Tostitos chips and shows testimonies of people who have just tried it. One woman explains how it is more than “just a bag of chips” because if someone were to blow on the bag and they have had a drink, it will flash red and give them an Uber code for $10 off. There is then a moment of more cut scenes where people are enjoying a bag of chips while then opening up the Uber app, and the mood then gets a bit lighter. The music is building momentum, and becomes very firm and strong. The advertisement ends as Delanie Walker saying that people should get a safe ride home, stating that it is the best play. …show more content…
The reason to buy the bag is for dual purposes; to have chips and something to indicate when someone has been drinking and provide a safe ride. In opposition, one could make the argument that having just a few drinks and driving is not dangerous enough to spend money on a chip bag. However, Tostitos has the argument tossed with the famous Delanie Walker, a DJ, and a police officer testify to the potential serious dangers of drunk driving. Hearing reiteration would encourage skeptics to buy the chip bag in order to find a safe alternative to driving under the
not to advertise their products, first on radio in 1936, and of TV in 1948.
Drinking & Driving: The Toll, The Tears is a documentary film that was produced in 1986. It painfully shows the everlasting effects alcohol-related car accidents have on the victim(s) and the impaired driver. Many stories were shared throughout the documentary, but the one person who left the biggest impression on me was without a doubt, Roxanne White. Roxanne White was sleep deprived and driving under the influence when she hit a car with a mother, son, and her two daughters. Sadly, both of the daughters were killed in this accident. White suffered multiple facial fractures, and multiple teeth were knocked out of her mouth. She was charged with a DUI, later, convicted of two accounts of homicide, and was subsequently thrown into jail.
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
Budweiser's heartwarming 2014 Super Bowl commercial (in which a puppy befriends a horse) has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event, according to a study from TiVo.
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
Alcohol is causing too many deaths. Each year, excessive drinking is responsible for the deaths of 80,000 people in the United States, 4,700 of which are young Americans (6). Alcohol by itself is dangerous; this danger is (made greater) when individuals consuming it are allowed to drive a vehicle. Research has shown that a pedestrian struck by a vehicle moving at 40 miles an hour has a fifty percent chance of getting killed as a result of the impact (9). A distracted or impaired driver will not be able to react as fast as a non-impaired driver, meaning a drunk driver is a more dangerous driver than a sober one.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
Drunk driving is an issue that effects many people across our nation. People do not realize the affects alcohol can have on the body and mind that slow decision making while driving. This issue begins in the home. Children see their parents, or other adults figures, have a beer or a cocktail and get in the car. Thus, making it seem like it is acceptable to drink and drive. “One in three people will be involved in an alcohol-related crash in their lifetime” (MADD).
During the 2015 Superbowl, Always aired a commercial entitled “#LikeAGirl”, the first feminine care ad aim to empowering women. The 60-second commercial takes place in a film studio, it begins with a girl walking up to the camera. Then a women who’s face is not shown in the commercial asked people a series of questions and requests people to show her certain actions. When people were asked to show what it looks like to run like a girl. The first girl who looks like she’s in her twenties, and two other girls similar to her age, along with one young boy, and one adult man, they all started waving their hands, flipping hairs, and flicking their legs sideways as they were running. When people were asked to display how to fight and throw like a girl. Everyone started to giggling, flailing hands or throwing their arms around. The young boy pretended to fail to throw a ball, ended his pose with arms folded inward along with palms facing
We are used to seeing advertisements promoting alcoholic drinks and the use and purchase of these. We can find these ads in the movie theaters, television, expressway, and many other places. Have you ever seen a mockery ad against a drink? Have you ever seen an anti-alcohol advertisement that advises you not to buy a product? This is the case with the brand of Absolute vodka. There is an anti-alcohol ad that mocks against this product. At first glance the ad seems to be trying to convince the audience to have awareness that drinking and driving could bring you to an "Absolute end”. After further analysis it provide statistics where car accidents are linked to alcohol, and how teenagers today are exposed and surrounded to alcoholic beverages before their legal age to drink.
The ad starts with two millennial men in a convenience store mulling over a beer purchase. The ad takes a unique angle from the inside of the beer cooler full of Redds Green and original Apple Ale looking out at the men in the store. Their thoughts are interrupted when one of the men is hit in the head with a granny smith apple. He falls to the ground and comes to his senses that “ he will get a Redds Green Apple Ale, of course.” The camera pans out to reveal
In 2015, “Always”, a Proctor and Gamble product, aired a commercial entitled, “Like a Girl” during a Superbowl commercial break. Since the Superbowl has such a large audience, the overall message from the commercial was exposed to millions of men and women, which is a seamless promotion for the positive feminist message and even the product itself. This award-winning commercial hit home for women, especially, all across America; it exposes one stereotype “women are weak” that is still embedded in society. The “Like a Girl” commercial uses Logos, Ethos and Pathos to destroy the idea that when performing an act, “like a girl” you are doing it wrong, in a weak manner or even in an embarrassing, humiliating way.
STOP, Think twice before getting drunk at that friend’s party, who’s driving you home? Have a plan and drink responsibly, wasn’t that in a Guinness ad? How effective alcoholic beverage ads? Whether it be to drink responsibly or having fun while drinking, the Guinness and Heineken ads both aim at drinkers. They call into question their perspectives on alcohol are, to party hard or to observe the aftermath of the event. Drinkers that view both ads will constantly be reevaluating their decisions because the approach to both ads are significantly different. Both ads are similar in many ways and different in other, but only one is more effective, because it appeals to the consumer’s logic and emotion.
The advertisement shows a man having a night out and drinking with his mates. At the start, the narrator shows the group of men drinking their beer and asks the audience the question: have you ever wondered why it’s such a crime to drive after a few drinks? He then proceeds to answer this question by providing facts and examples on how drinking effects people and the possible outcomes if you do decide to drive after you’ve drunk.