Rhetorical Analysis Ads

1103 Words3 Pages

Too little or too much: Rhetorical analysis of beer ads STOP, Think twice before getting drunk at that friend’s party, who’s driving you home? Have a plan and drink responsibly, wasn’t that in a Guinness ad? How effective alcoholic beverage ads? Whether it be to drink responsibly or having fun while drinking, the Guinness and Heineken ads both aim at drinkers. They call into question their perspectives on alcohol are, to party hard or to observe the aftermath of the event. Drinkers that view both ads will constantly be reevaluating their decisions because the approach to both ads are significantly different. Both ads are similar in many ways and different in other, but only one is more effective, because it appeals to the consumer’s logic and emotion. …show more content…

Guinness takes a subtle approach in numerous ads and this particular one mimicked a shaving cream ad called Burma- Shave. Burma –Shave was popular from 1927- 1963. The company used road- signs consecutively, that appear to have a fragment of a message on them that focus the reader’s attention to the message of the ad. Heineken is very direct and to the point with many of their ads, displaying their product as a fun and enjoyable beverage, a beer mostly seen at parties. This Heineken ad is straight forward with their message stating that Heineken was made to entertain like many of their ads. Heineken is very popular and has been around since the 1940s, so this brand does not necessarily have to focus on presenting their

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