Budweiser Someone Waits Ad Analysis

Someone Waits
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them. The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy and his dog, they have a very close friendship. The ad shows the guy leaving one day with his friends and a pack of budweiser beers. Then as the day progresses there is no sign of the guy.
The dog waits and waits until the next morning and then when he starts to lose hope and it seems like the guy is never coming back, the door opens and the guy walks through it. He immediately hugs the dog and explains that he didn’t come home

It appeals to the audience emotions because it shows that the dog is more than just a pet to the guy. As the guy leaves with his friends the guy says “see you later buddy” to show the audience that the guy plans on coming back. The music is also very important because as the dog waits the music starts to slow down until the dog finally loses hope and the music stops. Then when the guy walks through the door the happy music starts up. When the black screen and white letters show up it grabs the attention because it interrupts the video and it usually means something important. When the guy arrives he immediately hugs and plays with the dog. It shows that he cares and was also worried about the dog. He then explains to the dog why he didn’t come home that night. He repeats “im back” to show that he is glad that he decided to not drink and