Budweiser Ad Analysis: Clydesdales Brotherhood Advertisement

I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
As the ad begins it shows a beautiful farm with stables and pastures. Then it goes to the farmer looked through a barred window wearing a Budweiser hat. Then you see what he is looking at, a baby foal sitting in the hay after being born. The foal is slightly skittish when the farmer approaches him. You can see the trust start to form as the foal allows the farmer to hold and pet him as he is bottle fed. You can see the bond start to build. It goes ahead in time and the foal has ground and lets the farmer walk him around,

you can see how close they are getting to how playful the horse is becoming with the farmer. They become so close that they sit with each other as the other one sleeps. Then it goes to where the farmer is driving his white truck away from the farm and you can see the horse racing beside the white fence to keep up. As the farmer is riding the horse for it seems one last time the Budweiser truck is seen approaching the farm. The farmer then is the one that loads the horse onto the truck, not without one last wave goodbye to his friend. As time goes one you can the tone of the video get colder, to get the sense of sadness of the loss of his friend.
You see the man walking in the field alone and pick up a horse lead as he wraps it up into his hand, sadness envelopes his face.

It fast forwards to three years later and the man is sitting at his table reading the paper with the stables in the background and a Budweiser beer sitting in front of him. He glances outside for a moment and then back to the paper that he was reading. The paper reads “Budweiser Clydesdale Coming to Chicago.” The paper shows his friend pulling a Budweiser carriage with other horses. The man then leaves and heads to Chicago to get a chance to see his friend one more time. He crosses the bridge into the city and goes to the parade. He’s walking through the crowded street trying to see over the people. He makes his way to the front of the gate and sees his friend; the smile is spread ear to ear. You see his breath catch for a second as the horse does not recognize him and walks right on by. The man looks to the ground right as the horse gets his harness off and looks back at the man’s direction. But at this point the crowd is almost gone and the man is walking away. He gets into his truck and starts to pull away when you hear hoof beats. He looks in his side mirror and stops the truck. Then you see the horse galloping down the road towards the farmer. He gets out of the truck and faces towards the horse. He goes out in front of the horse and has him come to a stop. He walks up to the horse and embraces him and pets

him.
The targeted audience is a pretty large coverage, from farmers, beer lovers, animal lovers and men.
There are not many things that I would change about this TV ad. But there are things that could be questioned.
1. Was it his horse?
2. Did he raise the horse for Budweiser?
3. Was he in need of money?
4. At the end does he get the horse back?
Things that I would change would be:
After Budweiser came and got the horse from the farmer, I would have it where the horse was still the farmer’s horse and at the end of the ad he walks him right back into the stables from where he was born. Even if the farmer did sell the horse, he is so miserable that he goes to Chicago and brings him home. I think that change would be for the better. Showing that you never leave someone/something you love behind. Also, showing how strong a friendship is not matter the differences.