The Jingle Campaign Analysis

During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a

The introductory scene includes an image of a smiling Johnson and at the end a smirking close-up of Kennedy that is accompanied by a buildup of noise that seems to explode as the image of Kennedy rises. It then jumps to a scene of animated posters that read “Kennedy” and smiling soldiers and women — one in specific wearing a campaign hat—and then as the first line of the jingle comes in, pictures of President Kennedy, that appear to taken during his speeches, appear. The first image is one of posters with his silhouette with a caption that reads, “PRESIDENT”, in the other images he is always smiling and looking absorbed by his work, they too are accompanied by single captions that read: “a time for greatness”, “leader of the 60s”, “greatness”, and “vote democratic”. These frames are accompanied by the personalized Jingle that at first chants “Kennedy, Kennedy for me” repeatedly up until the first line of the first verse, this is timed to start at the moment the images of Kennedy begin, that sings: “do you want a man for President who’s seasoned through and through? But not so dog-goned season he won’t try something new? A man who 's old enough to know, and young enough to do?” The frame that follows the images of the President introduces pictures of a group of African-Americans, senior citizens, what appears to be college students, and soldiers smiling together, with the words “its up to you, strictly up to you” being chanted in the background by another group of unseen