Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless. With its new advertisement of the Viper SRT-10, Dodge has clearly captured some of our society’s view on money; do whatever it takes to get it. It pictures an old wealthy man and his beautiful, young bride with a brand new Dodge Viper sports car sitting in the background. In our days of Anna Nicole Smith and countless other gold digging Playboy bunnies, not to mention all of the not-so-famous people doing the same thing, this ad truly fits into our time and culture. In fact, if this ad was published 30 years ago, the majority of the population would be shocked, maybe even outraged. However, seeing it today, most Americans, including myself, laugh at it because it is something we have become accustomed to. Dodge has done a great job in choosing their audience and knowing how to get their attention, by using a humorous and thought provoking picture, a well planned color scheme and a clever slogan.
The primary audience for this ad is very wealthy, single males age 40 to 80 that are possibly going through a mid-life, or end-of-life, crisis and need something to make them feel young again. Who better to make an eighty-year-old man feel younger than his new, voluptuous, twenty-something wife? Not only does this ad target older men, it also brings in the younger upper class, as well. By having this very old man and very young, beautiful model pose as husband and wife, it gives the message to all men, that regardless of appearance, they can have a beautiful girlfriend as long as they have the money and a Dodge Viper. Dodge is definitely targeting the self-esteem of wealthy men. Men that, although wealthy, may not have everything they want in life. They’ve made their fortune but are lacking in joy. This ad is using another exploited emotion in this country, lust, to sell the Viper.
Chrysler is an American automobile production company, which was first founded by Walter Chrysler in 1925. This prodigious American based automobile production company never hesitate to spend top dollars for their ad’s campaigns. In 2011 Super Bowl’s commercial, Chrysler published a commercial for its new modal car Chrysler 200 speeding 9 million dollars. The Chrysler 200 ad campaign was created by great agency “Wieden+Kennedy”, which is known for its controversial intrepid ideas, and has worked in the past for Chrysler and Dodge brand, and other famous brands such as: Nike, and Cock. The commercial encapsulated the great art of rhetoric, and used it through pictures, clips, and transcript to introduce the new modal of the products to the publics by targeting their emotions,
Jib Fowles “Advertising’s Fifteen Basic Appeals” discusses the need for prominence. In the ad Portfolio there is an advertisement for Cadillac’s that depicts a man in a car with multiple women and men. This advertisement can be interpreted by an individual that if a man buys a Cadillac that he will gain popularity from both men and women. In contrast to this, other car ads from this period show mostly women. They mostly can be interpreted as a need for attention. They seem to be tailored towards a changing America, from a male dominate environment to equality. A 1966 Corvette add shows a women standing...
To signify masculinity, this Chevrolet advertisement portrays many hegemonic male ideologies, such as the ability to be attractive to women, love of the outdoors and extreme sports, and confidence. The advertisement compares these ideologies to an average, shy guy, who through using a Chevrolet truck can obtain all of these hegemonic male ideologies. The advertisement utilizes the “Lynx Effect”(Feasey,2009) and sought after hegemonic male ideologies, to suggest that men strive to increase their masculinity through consuming products that reflect male hegemonic ideologies.
...ife magazine from 1951, the advertisement for general motors shows a bunch of cars in what appears to be a wealthy town, and says that the general motor is the key to a richer life. Another advertisement from 1951, pictures a red shiny car with a woman in the background who seems to be wealthy based on her clothes, and at the bottom, it says that a beautiful dream can come true. What the car advertisements are saying about class is that the wealthy are the ones that own these enjoyable materialistic objects, because no where in the advertisements are there people who appear to be poor; the advertisements only include people who seem to be wealthy or at least middle class. The advertisements are trying to express, that by owning one of these cars it can give one status and power. Fundamentally, the companies are trying to sell the lifestyle that the car can give.
Witnesses said that Chris asked people one by one “are you Christian?” If the person answered yes, Chris made them stand up and he would say to them “Good, because you ‘re about to see God in just about one second.” Chris really heated religions, he even went as far as joining a club online. The membership on line was a club for people who “doesn’t like organized religions group”. When this nightmare eventually ended, when Chris was killed in a shootout. He was only 26 years old when all of this took
...ct that 30 seconds later this powerful, beautiful car overcomes all evils by outrunning everyone in chase, lends a certain feeling of power to the viewer, makes us wish that we too, could do that. Unlike the Budweiser commercial, this video text does not sell the idea of America working, or the system working, instead it sells a dream, a fantasy. America may not work, in fact you may be out in the middle of the desert being chased down, but as long as you have this faithful 300ZX, you will be in control of your life.
Audi, the maker of elite model cars, designed an advertising campaign for the 2013 Super Bowl that claimed driving an Audi would allow the owner to feel more daring. The advertisement opens up with a high school senior boy wearing a tux, with his mother pinning his boutonniere to his jacket. The boy clearly looks unenthused about going to prom because he does not have a date to the prom, which his mother attempts to sooth him by saying that there are many people who go to the prom without dates. His younger sister antagonizes her older brother about not having a date. As the boy is departing his house, his father throws his son the keys to his Audi S6. The son’s face brightens and he quickly leaves his house. He is driving fast on these wide-open roads, at a stoplight he encounters a group of classmates in a limo and then he speeds past them as the light turns green. As he arrives to prom, he parks in the principal’s parking spot and then struts into prom and kisses the prom queen passionately. The boy then proceeds to get punched by the prom king and the next part of the commercial ...
consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as well. soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
...rn society sees women as real people with intellect. Instead of not being allowed or perceived as capable of controlling their own lives and situation, today's women are expected to control their own lives without interference or constant dependence on others, or more specifically, their husbands. These advertisements demonstrate just what a drastic change has taken place in the last fifty years. Even though both ads are about cars, the body image, body language, and text portray a striking difference in the view of women. Maybe this change was brought about by the Women's Liberation Movement, maybe such subjugation just cannot last forever. But whatever the cause, the change has definitely taken place.
...his vehicle will attract women who look like the model herself. Despite this, I think that women would be influenced to not buy the Lexus IS for the same reason. Specifically, the use of the female model can be interpreted as a means of objectifying women in the perspective of women themselves. Consequently, this ad poster can result in a loss of potential female consumers and may even stir up a negative reaction from feminist groups.
Smiling faces, beautiful women and “American made” were the typical elements in advertisements during this decade. DDB’s first “big idea” behind the campaign was no different; The main goal was to make the Volkswagen more American by shooting Suzy Parker standing next to a Volkswagen. It wasn’t until after visiting the production line and watching the step by step production of the Volkswagen did DDB strike gold with an innovate new “big idea.” What resonated with the American advertising team the most during this visit was the incredible quality control of the German factory, thus they decided on “an honest car promoted with Honesty.”
1. In 1810, Sir Stamford Raffles founded the island of Singapore and later claimed it in an attempt to create a trading post for the British. This trading post was located on the southern tip of the Malay Peninsula, which was important for trade from East Asia and India. In the early 19th century, Malays, Chinese, and Indians came to Singapore to begin trade. The language spoken by these ethnicities affected one another and resulted in a choppy, sing-song version of the Queen’s English with heavy accents from the Hokkien, Malay, Cantonese, Tamil, and more.
As for my research process I went to “One Search” and typed “Dario Fo religion” and an article came up named “The Gospel According to Dario Fo.” The title is what interested me, it was Dario’s version of the gospel. I will also be using the playbook called “Mistero Buffo” by Dario Fo, which is translated by Ron Jenkins.
In addition, after the 2011 Singapore general election, the government of Singapore has greatly changed its economic approach and it seems to be better for the economy of Singapore so far. On the other hand, measures have also been taken to cool down the property market which has constantly affected inflation rates, also tightened the foreign labour policies that constantly influence the labour market and unfold its impacts onto the Singapore’s economy as it comes back in one round. The unemployment rate in Singapore has been maintaining itself as being one of the lowest numbers in the world. The majority of Singapore’s labour force is well educated and highly skilled. Even primary education is a must for all citizens (Economywatch.com, 2010). In addition, for the year 2010, Singapore had the 8th largest current account balance in the world at US$49.454 billion. To conclude, Singapore has come so far from its sunken economy since independence in 1965 to become a booming and prosperous economy that it is