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Comparing contrasting advertisements
Comparing contrasting advertisements
Comparing contrasting advertisements
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Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the car magazine "Autocar" and this is an advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse. I chose these two adverts because I feel that they will be good compare as they have similarities and differences so there are many things I can comment about. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell advert because there is no reference to the price of the car or any statistics about the car where as the Chrysler advert displays the price in big numbers at the top of the advert and it also refers to the fuel consumption of the car. This shows that the 2 adverts use different tactics to advertise and sell the car. I think that the target audience for these cars are the same; both of these cars are family cars. Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars or stylish city cars; they are advertised as normal cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chrysler where there is a reference to the fuel consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are both in bold font at the top of the page, the Fiat wants you to focus on the name of the car which is written in huge letters diagonally
Have you ever been watching TV and seen a car commercial that says, “ Come on down to your local Ford Automotive, and you can get a car of your choice for just $129 a month (Spitzer, 2003).” Some have even used lines like, “Do whatever you have to do push, pull or drag your car in, and drive away in a brand new car” (Spitzer, 2003). The commercial may never stop to give you the details of the qualification requirements for the cars. So making those push or pull journeys to the dealer ends up costing you more money than you expected. This type of TV commercial can be confusing to many consumers, and end up misleading the consumer into a deal they did not expect.
Back when the times were different the old ad would have been flawless, but all and all the newer ad is a much better choice. The newer ad had a perfect focal point that caught the viewer’s eye. The plot of the newer ad had superior details that made the ad better than the old one. The general feeling and mood is also an abundant aspect of the newer advertisement. Selection of elements is another aspect that the newer ad has better than the old advertisement. The new advertisement is systematized better than the old advertisement. The audience is the aspect that makes the new advertisement enhanced than the old advertisement. Although the old advertisement has many great aspects, the newer advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
Chrysler is an American automobile production company, which was first founded by Walter Chrysler in 1925. This prodigious American based automobile production company never hesitate to spend top dollars for their ad’s campaigns. In 2011 Super Bowl’s commercial, Chrysler published a commercial for its new modal car Chrysler 200 speeding 9 million dollars. The Chrysler 200 ad campaign was created by great agency “Wieden+Kennedy”, which is known for its controversial intrepid ideas, and has worked in the past for Chrysler and Dodge brand, and other famous brands such as: Nike, and Cock. The commercial encapsulated the great art of rhetoric, and used it through pictures, clips, and transcript to introduce the new modal of the products to the publics by targeting their emotions,
I have chosen two advertisements that look different, but are selling the same products. The brands have different perspectives and different audiences. One is a Durango boot advertisement and the other is an advertisement for Ariat’s line. The Durango ad is a picture of two people, a man and a woman, on red rocks like the ones in Arizona and New Mexico. The male figure is in a bent knee, crouched position, wearing sunglasses, a cowboy hat, a brown leather vest, a white tank top and blue jeans with brown boots. The female figure is laying in front of the male figure,
Smiling faces, beautiful women and “American made” were the typical elements in advertisements during this decade. DDB’s first “big idea” behind the campaign was no different; The main goal was to make the Volkswagen more American by shooting Suzy Parker standing next to a Volkswagen. It wasn’t until after visiting the production line and watching the step by step production of the Volkswagen did DDB strike gold with an innovate new “big idea.” What resonated with the American advertising team the most during this visit was the incredible quality control of the German factory, thus they decided on “an honest car promoted with Honesty.”
There are many different automobile companies providing buyers with many styles of cars, trucks, SUVs, and motorcycles. Toronto Star January 14, 2005 present ways to approach the automotive buying process. There are many different surveys, crash reports, and rating systems comparing different companies and their vehicles. Things you should look for when reading these published articles are who conducted the study? Who paid for it? Who gains from it? Who loses? These are all things to keep eye on as some automotive companies will run their own surveys making their products seem overpowering against the competition. Some prove their products are safer then the competition where the competition has been proven time and time again to make that survey seem inaccurate.
sed. Overall each of the adverts analysed are set in different locations they all promote John Smiths but each advert does slightly differently. Both of the adverts set in the Indian restaurant are explicit in their persuasion. They use close up images of Peter Kay addressing the camera whilst others are drinking the product. In contrast, the diving, the football and the advert with his mother all use a more subtle approach.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
When one goes to buy a used car they should look for some key things,
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...