Coppertone
In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
The focal point of the 1994 Coppertone advertisement is noticeable because it is in the middle of the picture. Focal point is what caught the audience’s attention first and drives the viewer to that spot on the advertisement. When people look at a picture they always read left-to-right. At first in this picture the viewers would notice the blank white background. The plain background would make the reader keep looking to the right till it reached the young girl. There they would notice that the young girl’s dark complexion in her face stands out from the white background. Next as the viewer goes more to the right they will get caught on the white buttocks. The tan lines leading to the white buttock will make the buttock stand out from the rest of the picture. The young girl is also wearing blue bottoms that also help make the buttocks stand out. Finally as the viewer reaches the end of the picture they will see the black dog pulling at the young girls bottoms. The thing that most stands out to people in the 1944 Coppertone advertiseme...
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...amount of audience than the older ad, so it makes it more superior.
Back when the times were different the old ad would have been flawless, but all and all the newer ad is a much better choice. The newer ad had a perfect focal point that caught the viewer’s eye. The plot of the newer ad had superior details that made the ad better than the old one. The general feeling and mood is also an abundant aspect of the newer advertisement. Selection of elements is another aspect that the newer ad has better than the old advertisement. The new advertisement is systematized better than the old advertisement. The audience is the aspect that makes the new advertisement enhanced than the old advertisement. Although the old advertisement has many great aspects, the newer advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
would be presented in the forefront in its advertising. We decided to go with this angle from
The question often is what makes a good advertisement? The answer is simple, it should be able to grab the attention of the targeted audience, and even better it should be able to make the targeted audience fall in love with the advertisement so that they can be persuaded to achieve the desired results. Of all the forms of advertisement, TV commercials always are the best considered effective way to pass the message to the targets. I believe that the combination of audio-visual effects can engrave the commercial into the hearts and minds of the viewers and that is why I have chosen to analyse a TV commercial by Weetabix: Weetabix Chocolate Dubstep Cereal Commercial.
Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible.
Montague, M., R. Borland, and C. Sinclair. 2001. Slip! Slop! Slap! and SunSmart, 1980-2000: skin cancer control and 20 years of population-based campaigning. Health Education & Behavior 28: 290-305.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
I chose these two. adverts because I feel that they will be as good as they have similarities and differences, so there are many things I can comment on. about. I'm a There is a big difference in the sales tactics of the 2 adverts.
The denotations, connotations, institution and representation on the poster "Breakfast at Tiffany's" would be the fact that she is really elegant, glamorous and wealthy, this is represented by her long cigarette in her mouth, very expensive looking black dress with part of her leg showing and her shiny jewellery around her neck and on her wrist. Q.4ii What affect would these words being so noticeable have on the target audience and why? This would affect it being so noticeable to a specific target audience
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
In addition, I value advertisements that are not geared toward just sales. Personally, when an advertisement is all about making the sale it turns me away from the product. I do like CoverGirl’s ad a little more than I did, however if I had to choose between Maybelline and CoverGirl I would still go with Maybelline. Knowing CoverGirl made an emotional connection with the delicious lipstick and relating it to the delicious ice cream was clever and I appreciate it. Nevertheless, my feeling on the overwhelming effect of being crowded still stands
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
Technological advancements have changed our culture in many ways, even having it’s personal effect on advertising. With the invention...
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...