Analysis of Film Posters

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Analysis of Film Posters

Having studied film posters this term, it is apparent that certain

forms and conventions are applied.

[IMAGE]The major forms and conventions of film posters could include:

A large title which attracts the eye, bold colours which stand out

from the background, intriguing picture which would attract viewers to

the film, persuasive language which might persuade the viewers to go

and see the film, using the main character's name for promotion, and

the certification will either to ensure that the right type of people

are watching the film.

An example of how different types of film (e.g. comedy, horror) poster

use these forms and conventions to attract a certain type of person

(e.g. teenagers, horror fans) would be a really scary horror film,

which will use eerie images in order to appeal to horror fans.

A successful film poster will accomplish attracting the target

audience and persuade them to come and watch the film.

By SCOTT STONEHAM

Q.4i What words appear most noticeably on the poster and what makes

them so noticeable?

The language used on a film poster is also very important. The words,

which stand out most of the film poster "Breakfast at Tiffany's",

would be "Audrey Hepburn." Audrey Hepburn was a world famous actress,

this would be used as the largest text on the poster because she is

really famous, it would make people want to go and see it because it

is starring their favourite actress, so they can see how she acts it,

and see how luxurious her life is.

The denotations, connotations, institution and representation on the

poster "Breakfast at Tiffany's" would be the fact that she is really

elegant, glamorous and wealthy, this is represented by her long

cigarette in her mouth, very expensive looking black dress with part

of her leg showing and her shiny jewellery around her neck and on her

wrist.

Q.4ii What affect would these words being so noticeable have on the

target audience and why?

This would affect it being so noticeable to a specific target audience

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