Kit Kat Bar

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Recommended: Comparing to different ads

One day, Jane walks into her local gas station after just pumping her gas. She is really craving some chocolate as she usually does. Jane walks over to the candy aisle and tries to make a decision. “Hmm, I really do love chocolate, but those skittles sound pretty appetizing,” Jane thinks to herself. Jane remembers back to this morning when she was watching T.V, and starts to sing the Kit Kat jingle in her head. “Gimme a break, gimme a break, gimme a break of that Kit Kat bar!” Just then, Jane grabs two Kit Kat bars to start her days, and pays for her stuff. Jane walks out to her car and takes a bite of her first Kit Kat as she drives away, nodding her head for success. Although everyone sees today’s "Carnival” Kit Kat ad on T.V, the 1990 “Gimme a Break” commercial is better because of its appearance, connection to many different people, theme, feeling or mood, and it’s focal point.

A big thing that is important in commercial ads is appearance and being able to grab the audience’s attention. The 1990 “Gimme a Break” Kit Kat commercial is better than today’s “Carnival” Kit Kat commercial because of its more appealing video. The 1990 “Gimme a Break” Kit Kat commercial shows not only a video but has a catchy song to go along with it. While watching the video, viewers will notice that it takes place in all sorts of places to keep them watching. In this commercial, there are several people singing along to the catchy jingle and the commercial even broadcasts the lyrics to the song on the bottom of the video. While someone takes a look at the “Carnival” Kit Kat commercial that is played today, there isn’t much to it. Viewers will realize while watching the “Carnival” commercial, that there is no talking in it. All it comes do...

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...val” commercial doesn’t have much focal point besides the person walking into the photo booth and the photos printing at the end. These examples show that the focal point is better in the “Gimme a Break” commercial then they are in the “Carnival” commercial.

After comparing and contrasting the 1990 “Gimme a Break” Kit Kat commercial and the 2013 “Carnival” commercial, it is easy to see that the “Gimme a Break” commercial blows the “Carnival” commercial away. “Gimme a Break” not only beats it for focal point, theme, feeling or mood, and connection to people, but also has a catchy song and appearance that catches the audience’s attention. Even though everyone watches today’s "Carnival” Kit Kat ad on T.V, the 1990 “Gimme a Break” commercial is better because of its appearance, connection to many different people, theme, feeling or mood, and it’s focal point.

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