What are the aspects of an underwear advertisement that make us want to buy them? “Hanes Her Way” by Brittany Gray, a freshman at Virginia Commonwealth University, analyzes an underwear advertisement by Hanes. Gray describes the starting scene as a “mild, relaxed morning.” She goes on to describe the music being played, “Fade Into You” by Mazzy Star and acknowledges that the soft ballad complements the pleasant setting. As the male actor speaks about how his wife’s white cotton underwear reminds him of his mother and his childhood, the commercial “fades out on the Hanes trademark.” By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product.
The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
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By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.” Because Gray was just a Freshmen in college when she wrote this essay, she does not establish credibility in terms of her
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
… a beautiful young man, shot from the rear, puts on a pair of briefs. In the first ad, he's holding them in his hands, contemplating them. Is he checking out the correct washing-machine temp? It's odd, surely, to stand there looking at your underwear, but never mind. The point is: his underwear is in his hands, not on his butt (Bordo,
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Tom Ford’s advertisements and commercials represent an example of how gender inequality is present in today’s society. The effectiveness of sex appeal is used throughout, especially in commercial advertisements. An advertisement that can be analyzed through semiotics is Tom Ford’s lipstick commercial. He uses women as sex objects to endorse luxury products like lipstick. The colours, clothing, and theme in the commercials enhance the products. In the commercial there are various women kissing men. The men are dressed in tuxedos while the women reveal skin in the clothes they are wearing. The message in this advertisement shows lip biting, kissing, and instances of men smiling to show pleasure. It is saying that flirting and seeking sexual
Over decades, it seems that CK has positioned itself as an “open” brand. Most of its advertisement “appear to offer a challenge to bourgeois sensibilities regarding properly sexed and coded bodies.” (Metts, 2001). Even if among all the underwear ads, CK’s is extremely difficult to accept. Their images on the ads are usually provocative, they did not only want to present the products, but also try extremely hard on delivering the most erotic scene to stimulate its target audiences. However, most of their target customers are teenagers and young adults, those ads may be inappropriate for them, also, some ads may also contain discrimination on females and indelicate social behavior like gang rape and child pornography. In this part, I will focus
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
...flect the colors that are trending in today's culture. Overall, the blurred background persuades young women who want to feel good just as much as the woman in the advertisement.
Between 1983 and 2003, the percent of ads using sex to sell products rose from 15 percent to 27 percent according to a study from the University of Georgia found in the article "Why Sex Sells... More Than Ever" by Jeanette Mulvey. As disturbing as this statistic is, almost 13 years have passed since 2003. Therefore, we can only assume the rising pattern of sexualization has continued to be even more present in the advertisements of today 's time. The image portrayed in the advertisement by 7 For All Mankind is outwardly alarming. It operates on notions trying to convince females to buy into sex appeal, femininity, and gender roles. It accomplishes this by the use of a focal point, colors, and text.
Mr. Huang’s “The Naked Brand” documentary, though successful, needs much to be desired. The documentary was not able to highlight the focus for the structure of the documented media was deemed unclear; mainly because it included too many varying examples, interviews, and information used. The ideas, though insightful, are quite diverse, in which may confuse the audience. The media makers must then add emphasis on their focus and must create a guide of their messages or ideas for the viewers to follow. We may conclude then that “The Naked Brand” although astute, still possessed some problems which include a clichéd and superficial overview of the media maker’s ideas on advertising, a hasty generalization concerning the audience’s criticisms or reviews, and lack of transparency regarding the making of the documentary which might misinform the audience.
In many clothing advertisements, particularly jeans and lingerie ads, women are used as the main subjects to entice the viewer to notice the ad and most importantly, be excited about the product. In one photo, Calvin Klein Jeans promotes its clothing through what seems to be unwilling, reluctant sexual activity – rape. The advertisement displays the woman resisting the man with the palm of her right hand, and she is pulling her shirt down to cover her stomach with her left hand; yet he is still pursuing her and attempting to remove her top. Her body language and gaze – devoid of emotion – reveal that she is not interes...
The television commercial is perhaps the most effective means of product marketing and advertisement. Television is present in 99% of American households, and it stays turned on an average of seven hours per day. (http://www.envirolink.com/) The television audience is a varied, widespread audience, ensuring manufacturers that their products' advertisements are reaching all possible customers. Obviously, not all products are produced for all consumers. Market analysts and advertisers must find advertising techniques that can be used in commercials for certain target customers and use those commercials to directly affect the ideal customer for the product. Gender, social, and cultural ideologies are often used to influence the audience. The vast array of possible studies on commercials includes gender differences and influences on the development of children, demographic stereotypes and the effects on society, even the use of dialogue and its importance to the advertisement; however, I've focused on a slightly more narrow path of research and observation. I have narrowed down the comparisons of gender differences to focus only on the female's place in the commercial world and how television advertisements change their approach for different age groups. By observing five basic parts of the commercial-- the camera work, the product advertised, the sound, the actors, and the action- I was able to focus on the advertiser's ideas of the female child, teenager, adult, and elder, and sort similarities, differences, and correlations between the commercials of the different age groups.
Kylie Minogue's commercial for the men's aroma, 'Inverse', is a case of the ease of the sex parts in the present society. The ad depicts a man as a sexual protest, while the lady is depicted as an overwhelming figure without being excessively sexualised. She depicts strength through the lady’s sure non-verbal communication and the way that she is grasping the naked male model even in the wake of being completely dressed. Strength is upgraded by her recognisability as a brand. The models and the articles in the commercial undertaking riches, achievement and influence. These are attractive characteristics for any shopper, and it is additionally a standout amongst the most widely recognized apparatuses in promoting. However this commercial difficulties the customary esteems and generalizations that are related
Sex is the number one tactic used by TV commercials to manipulate its viewer’s. “Sex sells” is a frequently used slogan used around the entertainment business. Sex is the number