How Does Gender Inequality In Tom Ford's Advertising

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Recommended: Advert semiotic analyse

Tom Ford’s advertisements and commercials represent an example of how gender inequality is present in today’s society. The effectiveness of sex appeal is used throughout, especially in commercial advertisements. An advertisement that can be analyzed through semiotics is Tom Ford’s lipstick commercial. He uses women as sex objects to endorse luxury products like lipstick. The colours, clothing, and theme in the commercials enhance the products. In the commercial there are various women kissing men. The men are dressed in tuxedos while the women reveal skin in the clothes they are wearing. The message in this advertisement shows lip biting, kissing, and instances of men smiling to show pleasure. It is saying that flirting and seeking sexual

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