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Critical analysis of TV commercials
The impacts of sexuality in advertising
Effects of tv commercials on consumers
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Axe - Clean Your Balls (Funny Naughty Commercial)
An Analytical Essay
Topic: Examining the influence of different levels of sexual-stimuli intensity by gender, age and race on the Axe - Clean Your Balls (Funny Naughty Commercial)
Essay Prepared by: (Insert Name)
Approved: (Signature Line)
Submission Date: (Insert Date)
Question:
Does the Commercial advertise AXE Detailer to clean balls?
Do the Participants of the Commercial affect the intended meaning, context and target Market of the Axe Detailer?
A high level analysis of the Axe - Clean Your Balls (Funny Naughty Commercial) demonstrates two women Saintclare and Monica demonstrating to an audience how AXE Detailer can comfortably clean different sized balls. The Illustration from small
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Her clothing however conceals her sexuality as they do not sexualize her in any way. She introduces her counterpart a famous Tennis Player Monica Blake. However Blake is sexualized with a much lower cut shirt revealing a part of her cleavage. This introduces women in the Men product advertisement commercial as men are more inclined to listen or get attracted to ladies commercials. The commercial is set up with a good number of audiences also wearing blue and white clothing thereby illuminating the room with an elegant masculine bland. The commercial introduces on a high tone once the topic is introduced and the phrase “Cleans your balls” eludes the audience and they are eager to learn …show more content…
The illustration is preceded with bigger balls being presented for cleaning. The idea of using a white man, an African American youth, a typical working man an elderly man and woman in the commercial demonstrates that the AXE Detailer can be used across different faculties of age, race, social class and gender. Despite the concealment of the sexual appeal in the advert by use of a variety of balls it’s explicit that the commercial is referring to man’s testicles and states that no woman enjoys playing with dirty
The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights.
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
It clearly depicts characteristics of Craig’s men’s men and men’s women. Firstly, the commercial was aired during sports related shows, which a lot of men tend to watch. The lead male in the commercial was muscular and handsome, radiating clear masculinity. He is also has unchallenged freedom since he is not portrayed as being tied down to any responsibility. In addition, Craig states that, “On the other hand, the absence of women must not suggest homosexuality. Men’s men are clearly heterosexual.” His point is that even if there are no women in the commercial, there has to be a clear indicator that the men are not homosexuals. Indicators include that men in ads are heterosexuals are that more than two males are present and the men are introduced as brothers.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
The commercial they analyze is known as Construction Workers and advertises the reuben sandwich. Three construction workers that are on break stare quietly at two attractive women that just so happen to be walking by (Freeman and Merskin, 464). The workers begin whistling and getting noisy when a balding business man walks by with an Arby’s bag (Freeman and Merskin, 464). The commercial shows that man as a sex object by playing guitar and using slow motion (Freeman and Merskin, 464). This commercial has the tagline of “I’m thinking Arby’s”. This commercial depicts manly men going nuts over Arby’s food, which convinces other men to want their food because the manly men want it. Women would want their food so that men will notice them walking
This type of thinking that they have to look like the lady in the ad might in the long run lead to lowering their self-esteem. According to Devor “they demonstrate subordination through a minimizing of spatial use: people appear feminine when they keep their arms closer to their bodies, their legs closer together, and their torsos and heads less vertical than do masculine-looking individuals”. In this ad, however, the feminine actor shows none of these things, she actually shows the complete opposite. Devor mentions that “people who hold their arms and hands in positions away from their bodies, and who stand, sit, or lie with their legs part—thus maximizing the amount of space that they physically occupy—appear most physically masculine”. The way that this feminine actress is standing according to gender codes is incorrect, she is in a stance that is known primarily to be a masculine stance. So in a simpler sense, this ad actually breaks the gender codes breaking the balance between femininity and masculinity. In the American society, gender
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
The Journal of Sex Research, Vol. 30, No. 3 (Aug., 1993), pp. 252-259. Web 6 Apr. 2014
The intended audience are obviously men—specifically young men. By using young women, the commercial manipulates the male audiences with the idea that if they buy the Axe Excite
One of the most significant ideas that came to my attention is the way the image of a woman is demonstrated in advertisements. Sometimes society is to blame for. There is a relationship between law and society. There are many differences with the legal system in the aspects of race, class, gender, values, and morals. Is this to say that women are held responsible for nudity in advertisements rather are women enjoying the sexuality in advertisements? It is complex to understand human society and culture however, women have always been discriminated. In this case, it is important to understand why women are the main instrument in advertisements. The structure of society plays a role in the display of a women’s body. The World Health Organization reported that the sexualization of women and girls is related to societal problems. These issues should be address to improve the physical and emotional welfare of women. According to Kilbourne, body positions, facial expressions, and sexual power relationship generate from violent pornography. Advertisements portray women of having less power than men. Studies have concluded the differences of power between a man and a woman. Women are degraded in Advertisements. Society is to be mention because of history. Not only are women portrayed as sex objects they are constantly seen as homemaker experts. Dominick and Rauch examined 1,000 commercials on television and found that women are often shown as housewives. Gender has shown to be a major influence of discrimination. Women have always lacked opportunities compared to men. The majority of advertisements do not depict men in any sexual form. Women were always imposed to be wives and stay home with children. While men work and bring income....
As the years progress, the influence of sex has taken a more profound effect on teenagers. Nowadays, it seems that sex is everywhere. The television shows, the Internet, magazines and even the movies almost always have a “sex scene” in them or portray sex in some sort of way. Because the industry is realizing that teens are having sex, (unprotected sex at that) they are now producing a number of commercials where they ...
...s sexual content and strong appeal to young men seeking attention from attractive women. Axe represents itself as a magical aphrodisiac, but what it is really selling is confidence. These ads are displayed in sports and teen magazines that males would read. Body sprays and deodorants are being aimed at teenage boys to maintain hygiene to promote cleanliness, confidence and a better image. The Axe ad tells teenage boys that using the products will make them irresistible to the opposite sex. The ad is clearly an exaggeration that would never happen in the real world. It is a false fallacy unrealistic through the use of sex and humor to feel the “Axe Effect”. The ads could be less sexual appealing if the ads didn’t advocate the women wanting sex and having an ordinary guy putting deodorant on, going out on a date or after playing sports to hang out with their friends.
In the capitalistic society, sexual objectification of women has become one of the most popular and effective ways of promoting a product. Female bodies are used in a lot of commercials. Not only do females reveal their body parts for the sake of ‘sex appeal’, they are often identified as a product itself, sometimes even regardless of the context.