Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is based rather on equality than on patriarchal values and women have more rights and possibilities on the labor market. However, mass-media still reflect, maintain, or even ‘create’ gender stereotypes in order to promote themselves.
For example, In 2011, the Commission of the image of women in the media(Commission sur l’image des femmes dans les medias) in France, published an annual report. The commission was organized in 2009, in the social context that the women are not well represented in the media. The report tried to figure out the percentage of female ‘experts’ in the media including radio and TV. According to the report, 80% of the experts who appeared in the media were male. Considering the fact that the casting process is totally dependent on the decision of the production and their idea of ‘who is more likely to appear as serious and trustful person’, the result is quite shocking. It shows that the image of female in the media is rather a testifier or a victim, than an expert. The social position of women has been significantly improved in last hundred years, but how media treat them has not been pulled out from the traditional-patriarchal view point. This could be very dangerous because mass-media is accessible for people of all social classes and age groups, and for the most of t...
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...ommodity or an object, without regard to their personality or dignity. In the capitalistic society, sexual objectification of women has become one of the most popular and effective way of promoting a product. Female bodies are used in a lot of commercials. Not only do females reveal their body parts for the sake of ‘sex appeal’, they are often identified as a product itself, sometimes even regardless of the context. Especially in the commercials that are aimed at the male audience, such as commercials for a car or liquor, sexual objectification of female bodies is almost excessive. Such images lead the audience to the dangerous thought that women are less than respectable human beings and they only exist to satisfy the male needs. In the age of excessive images, every women, regardless of their social position, are in the danger of being sexually objectified.
In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of women, it purposely sets out to redefine women and the qualities by which they should define themselves. The contradictory messages received by women leave women not only in a love/hate relationship with the media, but also in a love/hate relationship with themselves.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
Media plays a large role in creating communal measures including news, publishing, radio, computer, television, and film, at this moment is almost everywhere in modern culture. Gender aspects, as an example, survive solely because civilization as a whole chooses to accept them, but they are maintained by the media. Noteworthy viewers must be conscious of what the media is presenting to them, and make sure they are not operatively partaking in a culture of unjust impositions or restraints. Even on young children, gender roles are being pushed through cartoons.
Actually, the media has shown so much negativity toward women. In television, advertisements, and video games, women are hyper sexualized and degraded. For instance, the highly offensive content gathered by Newsom – a Hollywood actress turned activist – is assembled in depressingly cohesive montages: Jessica Simpson is writhing on a soapy car in a crimson string bikini; rapper Nelly is showering a faceless woman’s pulsating crotch with dollar bills, and a young girl featured on Toddlers and Tiaras, no older than six, adjusting the enhanced bust of her glitzy pink pageant costume while her mother glues on fake eye Indeed, the media is shaping our society.
Ceulemans, Mieke, and Guido Fauconnier. "Mass Media: The Image, Role, and Social Conditions of Women." Global Media Journal June 2012: 1-79.
To conclude, the mass media is at complete fault of the representation that many individuals have of women. They have been seen as over-sexed individuals who are made to do housework and raise children. There are very few magazine ads that represent women in the workplace or as independent individuals. These stereotypes are even though somewhere changing but it’s almost impossible to completely demolish all the stereotypes related to women.
Throughout history when we think about women in society we think of small and thin. Today's current portrayal of women stereotypes the feminine sex as being everything that most women are not. Because of this depiction, the mentality of women today is to be thin and to look a certain way. There are many challenges with women wanting to be a certain size. They go through physical and mental problems to try and overcome what they are not happy with. In the world, there are people who tell us what size we should be and if we are not that size we are not even worth anything. Because of the way women have been stereotyped in the media, there has been some controversial issues raised regarding the way the world views women. These issues are important because they affect the way we see ourselvescontributing in a negative way to how positive or negative our self image is.
The work's topicality is characterized by the existence of the gender stereotypes in society, having generalization, and does not reflect individual differences in the human categories. Meanwhile, there is still discrimination on the labour market, human trafficking, sexual harassment, violence, women and men roles and their places in the family. Mass media offers us the reality, reduces the distance, but we still can see the negative aspects too. TV cultivates gender stereotypes, offering ideas about gender, relationships and ways for living. Such media ideas attach importance to many people in the society. Consequently, it is quite important identify gender stereotypes in the media, in order to prevent false views relating to gender stereotypes.
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
The Representation of Men and Women in the Media Men and women are both represented differently in the media these days. Then the sand was sunk. Ironically it was even represented differently in the title of this essay. Men came before women! I am writing an essay to explain how men and women are represented in the media.
The media and television broadcasting of women is not all negative. But current culture is constantly taking the easy way out. It refuses to explore different ways in which women can be represented. That is why for years to come women will still be seen as motherly, passive and innocent, sex objects, or they are overlooked or seen as unimportant entities. Whether it’s motherly birds on kids TV shows or scantily clad dancers on Monday Night Football, the portrayal of women has yet to catch up with what real life women are like. There are single women, obese women, and smart women. Women who are single mom’s, lesbians, or don’t have any children at all. Women are able to do the same type of work as men without being manly. The day that women are treated as equals on television will whole new level of success for feminism.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our
Mar, Tyler, Tyler Mar, and View profile. "Typed Into Our Heads: Gender Inequality In Media". Tylermar.blogspot.com. N. p., 2015. Web. 18 Apr. 2016