Positive Attract Negatives

Positives attract negatives, I am not talking about magnets, I am talking about every issue or event that has occurred in this world. If you try to look at the bright side or have a glass half full kind of perspective there will always be someone with a glass half empty perspective that will find the negative in anything, especially if it is posted online. That is exactly what happened when Pepsi released their ad with Kendall Jenner which was meant to promote unity and peace, but instead caused an uproar about the Black Lives Matter protest. Additionally, Pepsi states that they meant to project global peace, unity and understanding through their ad, although it was not perceived this way. It ended with the removal of the ad the day after it was released and an apology online from Pepsi to not only Kendall Jenner but to Bernice King, whose father fought so hard for equality and to those whom it may have offended.
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According to Alexander Smith from NBC News, Pepsi stated, “ [they] were trying to project a global message of unity, peace and understanding.” Pepsi missed their mark with the ad and instead caused mayhem in the internet realm. They did not initially intend to make light of any serious issue such as the fight between African Americans and police officers or the Black Lives Matter movement, however that is how some may have interpreted it. News reporter Angela Watercutter from Wired mentioned Pepsi’s ‘Live for Now Moments Anthem’ and “its [overall] gist is to unite and [have people] ‘join the conversation’.” Most of the disagreement the ad had caused came from appropriated images from Black Lives Matter protest incorporated into the ad. For example, there are scenes in the ad that appear fairly similar to the images of the