Analysis of Emotional Appeal in Perfume Advertising

The meaning of a picture results in different opinions from many viewers. These images, such as artwork and advertisement, have become a source of communication in this new age of society. The advertisement I chose was a Coach perfume advertisement, a popular brand marketed towards women. This advertisement has a combination of physical features: lighting, text, and camera angles. These provoke an emotional appeal received by pampering with the perfume and gathering a sensation of love and peace, causing the audience to buy this product. A woman is born a nurturing loving creature. The world can make a woman harsh and intimidating, but when wearing this perfume it brings out the natural essence and reminds women of their true power but also

gentleness image.
This Coach advertisement appears in Instyle magazine, which issues every month. Inside of the magazine, it identified an abundance of advertisements dealing with clothes, cleaning supplies, beauty, and jewelry, marketed to women of all ages. The advertisements surrounded by the Coach photo consist of women’s with a city setting in the background also. These advertisements are considerable name brands that are popular in young women’s fashion. In addition, the other photos beside the Coach do not give that sexual appeal that would attract men. They are giving a serious facial expression for the abstraction of women interest. The Coach advertisement consists of a white woman, hiding her face with a flower showing it has a pleasurable smell, with blond hair around middle twenty’s with a tan sweater and a short khaki. The setup of the model gives their advertisement of the perfume, a warm and sweet oppression of the possible flower scent.
The color of the picture strikes my attention and my own interest in perfume. The warm tone color coming from the sun shining directly on the woman and field of weeds and flowers, which differs from what the background shows us. The advertisement gives off a brown, pink, red, and green. The soothing colors connecting to the peace in the photo. The picture shows the beauty of nature, and the woman having a passionate and peaceful connection with the flowery scenery. The whole idea of nature brought into this advertisement goes on to make the audience become fascinated with what the perfume could smell like. The flowers’ scent includes the ability to associate the photo with love and peace.
The background has a fade away from tall buildings; the city has a spacious setting in the fall, giving the photo a different look when just focusing on the background. The city rests in the background separating the two settings, with the sun, focusing on the woman and the pile of flowers and weeds surrounded by her. The city in the back of the model with less lighting and a blurred look was showing the separation from the city lifestyle; the woman now a distance away in a natural setting able to receiving a more peaceful stable environment that she can love. The city in the background is the rough area that she wants to put in her past or blurred memories of it. She is now focusing on the peace involved in her life. The flowers around the woman look wild and free, flowing like there is wing blowing, just as the model looks with her hair blowing in the wind, in tone with her surroundings. The coverage of her face, takes away attention of her and more on the product. The flowers are pink and red duplicate to the three bottles in the bottom of the page, and the flowers, portrays a wild and uneven setting matching the name and the theme of the perfume, “Poppy Wildflowers.”
The lighting gives the picture a natural look on top of the woman and emphasizes the colors that are in the photo.

Her very warm outfit gives the picture a sense of emotion that can affect the audience outlook of the perfume on oneself. The lighting filter emphasizes shades shown by the product notifying that this is the best a woman can receive. The lighting looks to be coming from the sun angled downward on the woman and, the field of flowers colors’ blends in to give the flowers a more delicate look as women would look at them. The flowers’ colors have similar warmth matching the lighting. If the colors were to be an off color not matching the lighting, the photo would lose its focus of the warm tone the advertisement is bringing because of the different tone the color brings. The lighting on to the flowers causes the flowers to pop out more than other items due to the slight color difference; this pop out affection connects to the perfume name “poppy.” The lighting makes her stand out, making her the overall focus. The audience grabs an idea of how the flowers smell and wants to be involved in the peace that her body language portrays. The woman when wearing this perfume receives that power but still have a gentle image. The lighting being her power, which causes her to stand out, gives the audience a reason to receive the strong light in their life also. Women are expected to be loving and peaceful people to maintain an image for society, but also wants to have a powerful structure, however it’s hard to not be perceived as overly dominate woman living up to myths , that a good life consists of buying possessions and our body is not good enough toward

society.
There is a bold text saying “Coach” across the woman; the brand Coach is a sustainable industry toward women of all ages. They make clothes, shoes, bags, etc. for all sizes and ages. If the audience recognizes that, the perfume is a Coach advertisement. It can give the audience some background info about the product. The advertisement being a Coach product will be a reason, just to buy it; the perfume will automatically receive sells. The actual name of the perfume is in the corner not being the focus of the text on the advertisement. The advertisers, more worried about the brand name of the perfume actually shown, knowing it will sell because of the brand high reviews.
The camera is looking up from the ground at the woman holding a flower with the wind blowing gives the advertisement a very calm feeling with peace as well. In addition, the angle shot low for the audience to show the entire scene from the buildings to the wildness coming from the flower letting the audience understand every action accrued in the advertisement. The setting looks as if to be on top of a roof leveled with the background buildings. The angle reflects with the lighting blending in well to present the setting with soothing placement. The sun shines directly on the woman and matches the tone of the setting. The flowers tied to the bottle represent the nature and the scent of flowers that can represent love. The perfume will smell like a warm day with flowers in a surrounding area, it can bring love, and peace to a woman based off the advertisements emotional appeal from its features.