Anywhere You Dare

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Recommended: Sexuality in advertising

“Anywhere You Dare';
When I first saw the Candies fragrance ad, I immediately had a perception of its entire meaning. It is interesting to see how the advertisers for this particular advertisement try to pull people in and buy their product. This ad is an example of the sexual influence on our society s marketing strategies. We tend to deny that sexual influence has become a mainstream market in our society but if you look through an every day magazine you begin to notice how extreme it really is.
In the Candies advertisement that I chose, a model looking in to a cabinet in a bathroom. She stands wearing a black bra and bottom. Inside the cabinet are three full shelves of condoms. I noticed that there are a variety of colors and brands. In the center of the cabinet are two bottles of the fragrances. There is a light shining on them to make the product stand out in the entire advertisement. The expression on her face almost seems like an evil smirk.
As I flipped through a magazine, this advertisement immediately caught my attention. My first belief of the marketer’s intentions was to give an idea that “if you wear their product, you can be with whomever you wish, anywhere you dare, and however many partners you desire.'; Of course, this was ridiculous to me, but it definitely caught my attention. It seems as if the condoms signify multiple partners. The fragrance is the “center of attention'; in the entire ad and you will be to if you us the product.
I asked a few people what it seemed like the advertisement meant and most of them had similar opinions to mine. The whole idea of a “sexy girl'; standing in front of three full shelves of condoms is pretty self-explanatory. What is interesting about this is that there are so many ways to advertise a fragrance, but marketers tend to use sexual concepts in the advertisements for fragrances.
Using any type of sexual influence for an advertisement for teenagers can bring up some controversy. Many parents would believe that the ad is promoting teenagers to have sex, and therefore would not allow their daughters to purchase the product. Why is it that almost every ad that targets teenagers, seems to be about sex? I think it is because sexuality is a new thing to them and it always grabs their attention.

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