Covergirl Mascara Advertising

506 Words2 Pages

The ad that I chose to deconstruct is a print ad that is designed to market CoverGirl mascara. The sender of this ad is CoverGirl Cosmetics because they are trying to “send” their new products to their target audience. The target audience, or receiver, for this ad is directed towards women who probably age from 16-55. This ad specifically is trying to reach women who are bold and fierce and would like dark long lashes to show off. This ad focuses on women who are flashy and want to live life on the edge. The visual images on the ad directed me towards the target audience. The woman who is featured in the ad, P!nk, is a punk rock star who is loud, fun, and crazy. With the product being labeled “Flamed Out Mascara,” I think CoverGirl couldn’t …show more content…

I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would

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