The target audience for this ad, is women who live on the coast and enjoy the beach. I believe the main audience for this ad would be young teenage girls. The ad leads to a product to begin weight loss, at a price of $164. For young girls or adults, this could be significant amount of money, this may influence teenagers or adults to become ‘beach body’ ready which may lead to eating disorders or body dysmorphia. Salience is a major technique this creator of this ad has used, instantly, the model is captured with a grey highlight against a yellow background, which stands out and captures the audience. Instantly the audience reflects and reads the “Are you beach body ready”. This would be appealing to its target audience, since the younger …show more content…
generation uses technology and social media, this would appeal to them to become ‘Beach body ready’. The ad also is present on social media, their pages are linked on the top left, directing the audience to seek more into the product. The rhetorical question is used for an effect, to state a question when no answer is expected.
The rhetorical question is used to emphasis to the point, it is used to be self-evident and is a impressive persuasive. The pathos is used for the audience to feel sympathy or petty. Key skill, adding ‘Are You Beach Body Ready’ is highly effective to appeal the audience and reflect on themselves. The technique will most likely emotionally move the audience, although this is a type of manipulation to buy the product. Its believed the ad has reached it target audience and is successful to its target audience, the younger generation is appealed to technology and social media, the ads would appear more often on social media, as linked in the top left. Although the ad contains a unfortunate message, the constructiveness of the ad is appealing and does intrigue the audience. This advertisement is clear and concise to advertise to the modern consumers. The design is simple, the advertisement has no writing or text, but the image overcrowds the poster’s size, which makes the audience keep eye contact with the image so it appears more …show more content…
important. The ad is completely unambiguous, it only takes a moments to understand the message. Therefore, it convinces you to buy a product without a plastic wrapping - ‘ the plastic wrapping will make the chicken less fresh’. The promotion (bottom right), can link to what the ad may be about. The creator of the ad, thought precisely to advertise this to mostly adults or young adults, this captures the customers to a more interesting ad than a word based advertisement. This advert also uses Allegory, the advertisement could have double meanings, either that ‘ the plastic wrapping will make the chicken less fresh’ or relating to where the produce is from. This could attract more audience, although this is great, this ad isn’t directed to younger adults or teenagers. This is because the advertisement may be hard to understand, since it doesn’t contain writing, its left up to the audience to discover the meaning. The creator of the advertisement used imagery to make the advertisement stand out, making the darkness of the chicken compare to the white background, darker shades can portray a image as dark and despair. Salience is used to portray what is the main focus of the image. In my personal opinion, the advertisement is only targeting younger and full grown adults. If the ad was adapted better, the target audience could be at a higher scale market. The viewer of the advertisement will take a few seconds to notice and think about the advertisement. Also doesn’t explain the product or sell with statistics. The simplicity is great, however, it is just an image, you’ll need to think through with an creative mind. This is why this doesn’t advertise to the younger audience. The target audience for this advertisement would be directed to young females, this could also attract younger males that have problematic skin.
Having a celebrity to promote a product can attract persons, this could make the product more trustworthy. Along with other Proactive products, a main product they promote is their deep cleansing wash which is promote to adults to have ‘younger ad youthful skin’. This product is also advertised in this advertisement. Including a celebrity could also convince the adult audience, if this product is used, you’ll look like the this celebrity. The celebrity (Jessica Simpson), is used as salience, this instantly attracts the audience to herself, than the products. Jessica is wearing a white singlet, which contrasts to the products. Which does make her more prominent, but does miss the products. The font styles, colours and tag layout, makes the advertisements add emotion and drama to make it more visually appealing. The power of this title convinces the audience, including ‘solution’ convinces the audience that this will be a solution to their issue. The main title also uses emotive language, persons may fell the need to get acceptance for their appearance, including Jessica Simpson, will also make the audience insecure and may feel the need to become more attractive, leading to buy this
product. The target audience for this advertisement would be directed to mostly females, this could also attract males that have an interest in Taylor Swift or family relating to her. Having a celebrity to promote a product can attract persons, this could make the product more trustworthy and believable. Along with this product, another gift could be won, this would attract more consumers to purchase it. Including a celebrity could also convince the adult audience, if this product is bought, you’ll look or be like this celebrity. As well as adding a sense to the product, to appeal it to the right type of person, above they included a young, half talented, famous and successful musician. This adds positive vides to the product, attracting the fan base of Taylor Swift to purchase this product. The creator of this Advertisement uses ‘sex appeal’ to promote the product. Simple and can easily attract the audience, this will quickly appeal the audience, from all younger and older females and males. The audience may want to ‘Entertain in Style’, persuading to purchase this product and to believe they will be Taylor swift. This ad may be more teasing and playful, making the audience have a need for desire, the consumer may think ‘If I purchase this product, I will be desired and look like Taylor Swift’. Instantly, the title is captured, ‘Coke’ and ‘Taylor Swift’ are linked since its similar font size and colours. Swift, is also wearing a red dress to capture the audience after seeing the titles.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Rhetoric is defined as “the art of effective speaking or writing; language designed to persuade or impress; eloquence, way with words, gift of gab.” We see rhetorical devices being used in our day-to-day life. Sometimes we might not realize that it’s being used and other times it might be obvious. One of the most common example where rhetorics are used is t.v. commercials. Every commercial uses certain rhetorical devices to capture their audience’s attention and leave an impact on them.
The specific emotions that are exemplified in this advertisement from music are determination, focus, sympathy, and contentment. In the first three scenes there are two people running and another is doing sit ups. They each are showing determination to get through the exercise without renouncing. The next segment involves a boy on a school bus. He illustrates focus no matter the occurrences proceeding. Following, is a girl on the train dancing, showing pleasure; then, there is guy waiting for a ride, illustrating delight. Upcoming, is a party scene where all people is showing enjoyment and further is about girl crying, constructing the audience to feel sympathetic. Succeeding, is people dancing on the subway modelling contentedness, proceeding with men having their jobs at focal point. Towards the end, there are scenes involving motorcyclists, a boxer, kids at a park, a pilot, bus driver, and people having a joy ride and carrying out the emotions listed above. Because of the song playing throughout the advertisement, various emotional responses were created; it also gave conflicting meanings to each individual person because of contrastive experiences each person has had. The additional use of logos promotes consumers to invest in
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Women and young adults are confused about what their appearance should be. Cover Girl has many famous models; one in particular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might affect one’s life and self-esteem.
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
While the magazine advertisement does not appeal to the business sector of the world, even though it may have a few interested individuals from the business sector, the magazine advertisement still tries to rank closely to readers who are in their adulthood but are not sure of what their career is. The image also enforces an emotional appeal to the younger generation, who see glamour and professionalism as a means to gain higher social mobility in life. So this magazine advertisement also appeals to the socially active readers as well. The text is kept at a minimum while the readers are left to wonder as to what the advertisement is really about, which is another interesting tactic to use. This is because the advertisement is now bound to get far more responses just out of
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
... the advertisement is shown by the smooth lip gloss. The glassy appearance is covering the whole advertisement, the images gleaming off the page if held in the light. Lastly the advertisement is yummy because of the fruit and succulent feel of the advertisement. In addition the text that is on the product itself is memorable. Having the metal silver contrast against the neutral colors of the lip gloss product make them stand out in one’s mind; therefore the product will be more recognizable in store.
The first technique used in Proactiv’s ads’ is testimonial. In their ads they use famous stars that people look up to. For example, Proactiv use celebrities like Adam Levine, Katy Perry, Justin Bieber, and many more famous celebrities. These celebrities have many fans and idols out in the world, which is a great way to show these fans and idols what these stars use to keep their skin acne free. Every fan and idol wants to be just like their favorite actors, singers, or other famous people, whether it is hair products, clothes, or makeup fans want to use the same products that their favorite stars uses. Adam Levine, Katy Perry, and Justin Bieber are a few of the many celebrities that influence everyone to dress or use the same products that they use. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv” this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets. Celebrities nee...
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...