While turning the pages of the January 2010 Seventeen magazine, suddenly a lustrous, dripping image catches one’s eye. Looking closer at the image, the person’s curiosity races and wonders: What is that? Glossy swirls and fruit-like colors begin to put the images into perspective. It is the new SHINEsensational lip gloss by Maybelline. Placing the lip gloss in Seventeen magazine promotes that it is affordable and unique, two product characteristics that Seventeen magazine is known for. Typically Seventeen magazine reaches towards teen females who are interested in beauty and relationships. To fulfill this criteria, “how-to” tutorials teach girls how to alter their image along with promoting the products that are used. Keeping the content interesting, relationship advice is shares love and trauma stories. Accommodating both categories, the lip gloss allows self confidence to grow and relationships may spark from that. Knowing this, the ad effectively persuades teenage girls by the style of the magazine, images of fruit, the flawless appearance of the advertisement, and the typography that subconsciously enter their minds.
Publishing the magazine on different types of paper changes the consumer’s attitude toward the magazine. Publishing the magazine with different types of paper alters the consumer's attitude toward the magazine. Having the false appearance of being polished, the texture of the advertisement paper enhances the already luscious look of the lip gloss. Therefore the paper used in Seventeen magazine is not a low-grade paper nor is it card-stock; instead the paper has a fair weight and is glossy. The paper that the magazine is printed on shows that the magazine can have a higher class look for an affordable price; thu...
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... the advertisement is shown by the smooth lip gloss. The glassy appearance is covering the whole advertisement, the images gleaming off the page if held in the light. Lastly the advertisement is yummy because of the fruit and succulent feel of the advertisement. In addition the text that is on the product itself is memorable. Having the metal silver contrast against the neutral colors of the lip gloss product make them stand out in one’s mind; therefore the product will be more recognizable in store.
The lip gloss seems like it was created for a fairytale, yet the experience is only a short-term dream created by the clever advertisers of Maybelline in an issue of Seventeen magazine. Attracted by the style of the magazine, the fruit images, the flawless woman, and the subtitles, teenage girls are inclined to buy their products to stay up to date in today's society.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their
Lipstick was revolutionized in 1923, when James Bruce Mason, Jr. patented the first “swivel” tube of lipstick. This modern comic strip encaptures not only the societal norms of housewives, but the advertising culture. While many advertisements were simplistic, some introduced a new problem for which they were the only solution. While advertisements didn’t utilise the medium of comics, Embee Distributing Company's Comic Monthly first started in 1922, which made comic books more
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Simple and elegant, the kissed wipes sits alone in the upper left hand corner of the advertisement (Neutrogena). This image also summarizes the femininity of the reader, because there is truly nothing more effeminate and romantic than a lipstick kiss left on a napkin. It is classic, girly, and chic. The color of the lipstick stain only further serves to reinforce this feminine appeal pink, the most feminine color, naturally suggests a response from the young women who read this magazine. Using this to attraction the customer in, Neutrogena follows by cleverly relating the advertisement’s opening phrase back to the image: “Kiss your stubborn makeup goodbye” (Neutrogena). Instead of saying, “say goodbye to you makeup” or “get rid of that makeup” Neutrogena specifically chose the verbiage “Kiss your stubborn makeup goodbye” because the verb “kiss” parallels the feminine approach to the advertisement and also relates to the action of kissing lipstick (presumably the “stubborn makeup”) onto the wipe (Neutrogena’s product), kissing it goodbye. Therefore, bot only does the imagery of the pink lipstick kiss appeal to the young female consumer, but it also shows how the product works, the pink lipstick on the wipes shows the usefulness of the product in removing “stubborn makeup” (Neutrogena). This is an excellent example of the Neutrogena’s smart language choices, but it is definitely not the only
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
The first publication is a magazine called Twist. From the content, one may infer that the main target of this magazine is a high school age bracket. The cover stories include “Make-him-Melt Prom Hair and Makeup”, “Is it Love or Lust”, “Real Guys Reveal What Their Mixed Messages Really Mean”, “New Zit Zappers”, and “Celeb’s Happiness Secrets”. Inside, the reader finds pop music icons, advice on how to act and look to find a member of the opposite sex, advertisements targeted at younger consumers of cheaper goods, and pictures of stereotypically attractive teenagers.
Makeup ads are debatably the most persuasive ads our society falls victim to on a daily basis. People, mainly women, love to read and hear that they have a chance to look ‘flawless’ or ‘perfect’. The Revlon Just Bitten Kissable ad is under extreme criticism during this essay because it was put together with weasel words, catchy sentences, and a pretty face. Who would not want to look like a celebrity, have amazing skin, and have the perfect kiss whenever they ware with their attractive partner? No one. That is exactly why ads, such as this Revlon lipstick ad, make their companies millions of dollars a year. Revlon has been one of the leading companies for makeup sales since 1931. With that being said, consumers have obviously been pleased with the results of Revlon products. Even though the products are credible and they have been satisfying customers for eighty-three years, they will not make anything about you ‘perfect’.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
The design of a publication is what sells it to it’s audience. Gross (2015) said that “There are two important goals when designing a magazine cover; the first is to attract the potential buyer’s attention and the second is to express the content or theme of the magazine.” It all depends on the cover, the image, typography, overall design. So that is what I will be exploring in this essay.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.