Magazine Image Rhetorical Analysis

IMAGE RHETORICAL ANALYSIS

The image that I have chosen for my rhetorical analysis is basically a magazine advertisement that is spread across two pages of the magazine. The image itself is bright in color and holds a few pieces of equipment as well as a binding sheet which covers the center of the image. The image has a very powerful underlying tone to it that enforces a persuasive aura around it. The text of the image asks the reader to go professional while listing the location where equipment that has been mentioned in the advertisement can be rented or bought from, or the location is probably a studio where the equipment is that is detailed on the advertisement is used to commence photo shoots of individuals. The magazine advertisement uses bright colors and background, good placing of equipment, and minimalistic methods in writing text to attract the reader and enforce professionalism upon the reader.

The magazine advertisement has done a lot to make people believe like they need professional photographers to make such individuals look like they are professional.

While the magazine advertisement does not appeal to the business sector of the world, even though it may have a few interested individuals from the business sector, the magazine advertisement still tries to rank closely to readers who are in their adulthood but are not sure of what their career is. The image also enforces an emotional appeal to the younger generation, who see glamour and professionalism as a means to gain higher social mobility in life. So this magazine advertisement also appeals to the socially active readers as well. The text is kept at a minimum while the readers are left to wonder as to what the advertisement is really about, which is another interesting tactic to use. This is because the advertisement is now bound to get far more responses just out of

curiosity.
The bright colors used in the advertisement are a definite advantage for attracting readers to pay interest in the advertisement. This is because the combination of both black and white makes the advertisement look fancy, much different a combination of colors thane all the other article backgrounds and colors that are present in the magazine. These colors make the reader stop and pause at the magazine advertisement rather than just move ahead and surf through the rest of the magazine. Furthermore, using bright colors in the magazine advertisement also allows it to gain the rhetorical appeals of logos. This is because logically, it makes sense to stop and look at a section of the magazine that looks much different from the other pages. This is exactly why I stopped at the section when I was first viewing the advertisement myself.
The equipment that is used in the magazine advertisement also has a lot of effect on the influence of the magazine article and its message that is meant for the readers. The magazine advertisement has a complete background setup of a photo shoot placed with large photo lenses and lights situated and placed around what seems to be a room entrance blocked by a sheet of cloth. The sheet is bright white and acts like a pathway for the reader to enter. In this manner, the background and equipment’s usage in the magazine advertisement raises a sense of transcendence that the reader may achieve when he enters through the white sheet that is portrayed in the center of the advertisement. Since the advertisement is inclined towards informing the reader to get professional, the background visualizes the reader’s mind to think that they will probably become more sociable and popular compared to their past through the assistance of the magazine advertisement’s actual organization. Furthermore, the magazine advertisement also uses this technique to gain the rhetorical appeal of pathos. This is because a reader may be emotionally convinced to seek aid from the contact information given in the magazine advertisement so as to become what they aspire to be. In this matter, the magazine advertisement is focusing more on the thinking and attitudes of readers so as to bring out the largest response that they can achieve.
When it comes to text, there are only two words on the main headline. These words read “Go Professional”. Below this headline, all that exists in the magazine advertisement is the list of the equipment, probably the ones that are also pictured in the background of the image, and the location where this studio or the equipment can be found. Another text is also used to read out the contact information of the magazine advertisement’s host. The text for the main headline is large and subtle, so that it clearly indicates what it spelled out for the reader, and so that it blends in with the bright colors that are used without being unable to be read by the readers. IN this manner, the heading has an awesome position in the article and does a wonderful job of either confusing the readers as to what the advertisement is trying to promote, or perfectly gets into the head of the target audience of such a magazine advertisement, which may be the music enthusiasts for whom the entire magazine is based. This also leads to the question of why the equipment is written in small font and with a poor color of choice, along with the location’s information and the contact information for the magazine advertisement’s host. This is because the equipment, the location where the equipment is, and the contact information from where more can be known about this advertisement, are all key factors for the advertisements. However, all of these key factors are typed in small fonts which makes me want to question as to whether this was an apparent mistake by the illustrator of the magazine advertisement, or that it was intentional. If this txt publishing was intentional, it lacks the appeal of ethos, logos, or pathos and does not make any sense at all. After keeping the image and the entire advertisement so lenient yet reliable for the intended readers, the small font on the rest of the details of the advertisement, even though there is plenty of space to use in the entire advertisement, goes on to show as to why this feature of the advertisement might be the only one that makes the advertisement unsuccessful in its aim.
Hence, the color brightness, and its adjustment in the magazine advertisement in comparison to other articles from the same magazine was discussed. It was also discussed as to how the equipment and its placing in the image as well as the background of the image would certainly get to the target audience of the magazine article, an persuade them in order to get more details on the advertisement. Moreover, it was also discussed as to how the text was used in the image and how the additional details had a poor choice off font since they are barely visible and could be the only downfall of the advertisement in total. Therefore, it can arguable by concluded without a doubt that the magazine advertisement, despite its flaw in having small fonts for additional information, has the appeal to get the target audience’s attention, and persuade readers to gain more information by contact the organization behind the advertisement.