Rhetorical Analysis On Mass Media

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To the members of the support group Naïve People who are Addicted to Mass media and Believe Anything They Hear or Read Anonymous my purpose of being here today is to help you better understand how to analyze the mass media you come across. Mass media is the news, newspapers, magazines, the radio, and the television. The way I’m going to analyze it, is by rhetorical analysis. Rhetoric is how effective the writer is in persuading the reader by using speech and compositional techniques. In order for you to be able to become more apprehensive when reading information, I will be analyzing the ad for Vitaminwater featuring Kobe Bryant. Vitaminwater was introduced in 1996. It is a mineral water that is given out by Energy Brands. Like many sports drinks they use famous athletes to speak for them and promote them. Vitaminwater’s ad with Kobe Bryant is successful because it persuades people to buy their product because it’s, “The Most Valuable Power.” …show more content…

Vitaminwater is apart of the business of enhanced waters. It is mostly found in large stores, but can be found almost anywhere. For example, it is a product in Walmart stores. The audience for this ad is intended to be for athletes. Which is why it features Kobe Bryant. Just because you aren’t an athlete doesn’t mean they won’t be able to persuade you to buy their product. It could also pull in people who idolize Kobe Bryant. Vitaminwater chose Kobe Bryant to represent their ad because they felt that it was easier since he already drinks vitaminwater. This ad has a picture of Kobe in his natural element with the actual product in the background. On the bottom of the ad it lists Kobe’s achievements, which could be used to get the attention of the Kobe

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