Proactiv: A Skin Care Product

773 Words2 Pages
bulb-icon

Recommended: Impact of celebrity endorsement on consumer buying behavior

Proactiv is a skin care product created to treat acne and other skin problems. It is a product that is known worldwide. This product was created by two famous dermatologists, Dr. Katie Rodan and Kathy Fields. Proactiv is a three step process to clearer and better skin. Proactiv’s message is to tell us that their product can make all your acne problems go away. The audiences that they want to appeal to are mostly teenagers and those who have acne. Their ads can make teens and people who have acne become hypnotized by their products. What make Proactiv so well known are their advertisements. Proactiv ads use testimonial, plain folk, bandwagon, and transfer propaganda techniques.
The first technique used in Proactiv’s ads’ is testimonial. In their ads they use famous stars that people look up to. For example, Proactiv use celebrities like Adam Levine, Katy Perry, Justin Bieber, and many more famous celebrities. These celebrities have many fans and idols out in the world, which is a great way to show these fans and idols what these stars use to keep their skin acne free. Every fan and idol wants to be just like their favorite actors, singers, or other famous people, whether it is hair products, clothes, or makeup fans want to use the same products that their favorite stars uses. Adam Levine, Katy Perry, and Justin Bieber are a few of the many celebrities that influence everyone to dress or use the same products that they use. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv” this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets. Celebrities nee...

... middle of paper ...

...everyone. America is well known to everyone and it is diverse, so it shows that people of all races say that Proactiv is number one. This says that the product is good and America says that it is number one.
Proactiv knows how to grab our attention in their commercials or ads. The propaganda techniques that they use have a very strong influence and persuasion towards their audience. Testimonial technique makes the teen audience, or other celebrity fans have the desire to buy the product that the celebrities themselves use. Plain Folks can make their audience relate to common people like themselves and believe the common people. Bandwagon makes the audience feel left out if they do not buy their product or they can get you with their great deal. Transfer influences the audience with the word America in their ad. Proactiv ads leave secrets hidden in their messages.

Show More
Related

  • Nike Rhetorical Analysis Essay

    1039 Words  | 3 Pages

    Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he

    Read More

  • How To Write A Rhetorical Analysis Of Toothpaste

    803 Words  | 2 Pages

    Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any

    Read More

  • Proactiv Rhetorical Analysis

    496 Words  | 1 Pages

    Even though Proactiv did not have any logical information to back up their claims, they used ethos and pathos in their advertisement in order to make a connection between those who suffer from acne much like Adam. The advertisement demonstrated an exceptional form of ethos in showing how Adam is insecure about his acne as a famous singer and musician. He states

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Proactiv Advertising Essay

    855 Words  | 2 Pages

    In closing, the advertisement uses logos, ethos, and pathos to persuade the onlookers to purchase the Proactvi product Skin Smoothing Exfoliator, Complexion Perfecting Hydrator, and Pore Targeting Treatment. Logos is used to show the reason why the consumers should trust and believe in Proactiv products. Ethos persuades the consumers to purchase Proactiv product by using a popular and also well-known singer named Katy Perry and many more to advertise their product. Pathos shows how the product is assuring Katy Perry by her skin in the ad. The ad shows how assuring truthful sincere and honest Proactvi product really is.

    Read More

  • A Rhetorical Analysis Of Neutrogena Wave Sonic

    274 Words  | 1 Pages

    Customers are not only buying the product because they need it, they buy it because they trust it. That credibility is connected to the emotional impact of the commercial. The details of the propaganda are designed to produce a sensation of freshness, cleanness, and energy. With the emotional connection that it creates they make people want to buy it because they want to feel pretty, comfortable and fresh. The logical sound of the commercial and product’s effectiveness gives the final touch to persuade the viewers. Given these points, we can conclude that the magic behind the success of Neutrogena Wave Sonic is the correct use of ethos pathos and

    Read More

  • Purple Mattress Commercial Analysis

    786 Words  | 2 Pages

    Imagine this: You are home and flipping through the channels on your television one late night. Every channel you flip through, there is a commercial. One commercial is for food, the next commercial is for the latest phone. What do all these advertisements have in common? They want to sell as much as possible to the consumer. But how do these advertisements persuade an average consumer to purchase their product or services? Advertisers use an abundance of techniques to unconsciously motivate consumers to purchase or share information about the advertisement’s goods or services. What language and techniques do three different commercials contain and how do these elements affect an audience? In the end, it is important to remember that commercials

    Read More

  • Is Crest Toothpaste Truly Complete?

    778 Words  | 2 Pages

    ...st all advertisements fall short in fully instilling logic into their ads. Even Crest, who can show their logical appeal if you research it, has trouble in stating a complete logical claim to the average consumer. It is for this short-coming that companies are able to effectively compete with one another. Crest, or any other company, could explain their logical appeal openly in their advertisements and gain the full, three step, Aristotle appeal every time if they so desired. Unfortunately, this logical advertisement would be a hard read thus defeating the purpose of an advertisement, which is to quickly gain attention and close their selling point. In all, Crest does build an effective advertising system that does place visual appeals appropriately to pull on a reader’s emotions and create enough trust for consumers to spend money to give their product a try.

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • Argumentative Essay On Dental Hygiene

    890 Words  | 2 Pages

    Overall this advertisement effectively uses the elements of color, ethos, pathos, and logos to influence viewers to buy the new Listerine cool mint antiseptic mouthwash. With the use of these elements Listerine helped change the audience’s negative opinion of mouthwash. It encourages viewers to start using mouthwash and tells people that already use mouthwash to never stop. Listerine told viewers to purchase this product because it puts individuals on a path to a stress-free life with fewer dental

    Read More

  • Rhetoric In Advertising

    1170 Words  | 3 Pages

    These are all commonplace characteristics of most advertisements which manipulate and persuade the public through print, radio, and television campaigns most of us encounter daily that all attempt to persuade us to buy a product just a few popular examples include Nike, Adidas, Calvin Klein, Old Navy, JC-Penny, Etc...

    Read More

  • John Watson's Theory: The Stages Of Behaviorism

    1276 Words  | 3 Pages

    All these stages are simple, but extremely effective. Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal, using objects or certain types of people to generate an emotion to dig deep into your mind and your pocket book. Today we will take a walk through the history of advertising and look at how commercials for beauty products have evolved with the

    Read More

  • Creative Brief

    614 Words  | 2 Pages

    The psychographics of the intended target audience are young women, under the age of 25 who care greatly about hygiene and are self-conscious about their appearance. This assumption can be made from the body copy that says, “It’s such a pick-me-up, you’ll forget it is a powerful acne cleanser.” This is an implication that the intended user will have low self-esteem from having an acne breakout and by using Neutrogena Acne Wash you cannot only clear your acne, but you...

    Read More

  • Olay Total Effect Anti-Aging Cream Analysis

    1500 Words  | 3 Pages

    This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.

    Read More

More about Proactiv: A Skin Care Product

Open Document