Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY. CosmoCosmetics. 1389 Sunshine Ave. Fort Lauderdale , Fl 34587 CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target. CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers. Not only would emphasise on the variety of colours but also the packaging of the product. 1. The colours would be adjusted to this type of skin( a wide variety of darker colours ) 2. The make up would be offered as a spray, a completely new format in the make up industry. A Compact size that doesn?t occupy any space in the hand bag, extremely easy to use and achieves the best natural and professional results any woman would dream of. After studying the cosmetic market we can identify a series of needs in this market: 1. EASE OF USE 2. AVAILABILITY 3. PORTABILITY 4. VARIETY OF COLORS 5. DURABLE Our Spray Foundation would meet these needs by offering: 1) Spray packaging with a diffuser. 2) Big cosmetic retailers across South Florida, near business areas and suburbs (Miami Downtown, North Miami Fort Lauderdale, West Palm Beach. 3) Compact size: 30 ml.(doesn?t occupy much space in the lady?s purse). 4) Variety of colours adjusted to their type of skin tone. 5) Long Durability: Just needs to be applied once a day, for long lasting results. The combination of powder + minerals will make the makeup last longer leaving a moisturized and natural look. Market. Household and personal care product companies are making efforts to stimulate sales in a variety of ways, such as entering new markets, creating new product categories, adding new distribution channels, and acquiring (and divesting) businesses to be able to compete in this highly competitive industry. Over the last decade, sales at general merchandise stores, pharmacies and drugstores, have grown at average annual rates of 6.0% and 7.5%, respectively, according to US Census Bureau retail trade data. The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi... ... middle of paper ... ...lenge for us. Break-even (units)= ($116.400 + $32.000)/ $23= 6.453 units /quarter Break-even sales ($)= 6.453*28.5= $183.911 Total Revenue from sales $183.911 Cost of goods sold $43.500 ------------- Gross profit $140.411 Calculating the ratio of variable expenses to net sales The percentage is $43.500/ $183.911 = 23.65% Cosmo-cosmetics Co. uses $0.246 out of every sale dollar to cover variable expenses, leaving $0.753 as a contribution margin to cover fixed costs and make a profit. (Note: 75.3% is the contribution margin as a percentage of sales) Break-even sales = $116.400/ 0.753 = $154.582 Thus, Cosmo-cosmetics will break even with sales of $154.582 Break-even Chart We would expect a sales level of $183.911 (Point A= Income) Income & Expenses Sales Volume The break-even point is located in the intersection between the total expense line and the revenue line. As it is shows, Cosmo-cosmetics operates at a sales Volume to the right of the break-even point (point A), this means that it would earn a profit because the revenue line lies above the expense line over this range ?Profit area?
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
More new products need to be introduced and research needs to be done to find out which products will be most popular and profitable.
The break-even point in units for Lululemon’s is the number of jackets that needs to be produced in order to cover the company's fixed and variable expenses.
Through my case study analysis I recommend areas that are instrumental toward increasing market share in the pharmaceutical distribution sales industry here in the US and the globe. The areas of focus are in enlargement of Retail Clinics, pharmaceutical delivery, enlargement in store branding, urban focus with organic foods, pharmacist availability, international expansion, and meet competitor coupon offers to improved market penetration both nationally and international...
Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s packaging to meet the demands of their consumers. As time goes on, the demand from the consumers changes and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success. Advertising and public relations are exceptionally important in the creation of an effective campaign.
United Kingdom. Committee of Advertising Practice. Committee of Advertising Practice. Accessed November 18, 2013. http://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Cosmetics-The-use-of-production-techniques.aspx.
The beauty industry has great opportunities for companies wanting to profit from the growth and resiliency of the sector. Finding the right niche is important for becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so it can survive. Also, product sales are needed to earn revenue beyond the service income. The success of Sugar Wax Salon will rely on its ability to offer a beneficial service, create the right products, and promote them to the right people at the right price.
There are over a thousand ingredients that are used in cosmetics that are already proven to be safe for human use. These ingredients can be mixed and matched creating new and unique products. Many people argue that this is not suitable for the demanding market. The craving for "new" and "im...
Therefore, it is like a delicious cake for many firms, and then a large number of firms enter the cosmetics manufacturing industry day by day. Competition in the manufacturing industry is extremely fierce. As a result, the governments have to set lots of rules to make sure that everything is under-controlled.
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
[Pause] Makeup has always made me feel so happy and brings me joy, and I don't think it is right to look down on anything that brings anyone joy - unless it is illegal of course. [Pause] The important realization about makeup is that no individual needs it. In my teens, I developed an unhealthy relationship with cosmetics. I viewed makeup as a mask because I had such bad redness on my face. Today, at aged 20, I don't use makeup as a mask, but I definitely like to wear liquid foundation. I usually use "Kat Von D Foundation" **shows foundation to class* because it has really good coverage and works great for sensitive skin like mine. Foundation also gives me that "airbrush" effect and it is genuinely a huge confidence boost. After the foundation, I put concealer under my eyes, which is the "Maybelline Fit Me Concealer" **shows class the concealer**. Concealer is a type of foundation that conceals and gets rid of dark under-eye circles. You all can't see them right now on my face thanks to this lovely concealer but trust me… the circles are there. There is some sort of psychology involved here, because when I conceal my dark circles,
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.
First starting out as the overused of perfume to mask body odor. Only the nobles were allowed to use then open to all for everyone of a different class. Once made of safe products then to products sometimes causing death. Even told that cosmetics are simply not necessary and that they shouldn’t be used. Throughout history cosmetics have had the ability to be the thing only the rich could afford, to being in every woman’s hands. Some believe cosmetics are the reason for poor self-esteem or the case of woman not being confident in themselves. But without makeup some woman don’t have confidence. Some actors are unable to believe in their skill without a new face. The improvement in cosmetics have allowed millions to believe in their abilities. They have become part of a daily routine whether that be to wash your face or hair to powdering your face white like snow. Cosmetics will forever be a major part in history. Cosmetics will always be a major globalized product that has gone through stages of yeses and noes to be the major industry it is