How to Open a New Restaurant, Questions and Answers

This project is about to start a new restaurant in Auckland. A wealthy entrepreneur has hired me as a marketing manager and provided me the details of organisational goals and objectives of marketing. He has also estimated the sales of $3000 per week to run restaurant in profit.

 Organisational Goals: To establish a unique dining experience that the target market will come to know as one of their favourite value-for-money restaurants in town.

Marketing Objectives:

Awareness

 To have at least 50% of the target market aware of the restaurant by the end of the first year of operation.

Recall

 That at least 40% of the target market can recall the restaurant’s logo by the end of the first year of operation.

Customer Attitude Objective

 At least 90% of customers are satisfied with their dining experience every month.

Sales/Revenue Objectives

 To have the restaurant break-even by the end of the first quarter of operation.

Ques: 1Briefly introduce your restaurant outlining the following background information:

And: 1.1 Its name

1.2 Its location

1.3 style/range of food

1.1 NAME

The business we going to start is an Indian restaurant and the name of the restaurant is ‘Indian curry’ as we all know Indian food is famous because of its curries. Moreover, curries are also famous among Europeans. So we will try to target European segment first. As we know they are liberal in nature so they would not mind to pay much for delicious food. There will be 75 seats with the fine dining. ‘Indian Curry’ will provide the friendliest service to our customers.

1.2 LOCATION

Now we have to choose the location to set up our restaurant. I will open my restaurant in Takapuna. According to the research of entrepreneur we get know...

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...ety of food to the customers. We have almost every type of food for every citizens.i also have the facility of online takeaways as well. Advertising of the restaurant is very important too. We can place couple of banners around the places where there is a lot of population and we can also make couple of blogs and pages on social networking sites as well. This method would be very effective and efficient and in this way ,the name would spread and reach out to many people. The ambience of restaurant plays an important role in marketing of the restaurant too.if the ambience is good,people will surely get attracted to the restaurant and people will come in good numbers.the location of the restaurant plays an effective role too .if the restauranr is placed on the area where the population is good,people will automatically prefer to go to the place which is the nearest.