Introduction:
Ruth’s Chris house has been a successful franchise in all the four restaurants existing outside US, and in this regard, the company seeks a breakthrough into other new international markets. The best business ground worth considering presents Brazil as the next destination for Ruth’s Chris as far as international expansion is concerned. A look into the prospects of Sao Paulo in Brazil as the next target requires a SWOT analysis of the new ground that would aid in the assessment of the finer details of the prospects that await Ruth’s Chris as a franchise.
Brazil’s SWOT Analysis:
Strengths:
• Sao Paulo in Brazil has become a potential business hub and unarguably the largest financial center in Latin America.
• It is also important
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• The runaway corruption in the country harms the business environment and causes collapse of various established institutions and industries.
Ruth’s Chris SWOT Analysis:
Strength:
• A strong clientele base in the four restaurants outside US signifies a stable franchise
• Ruth’s Chris enjoys a stronger brand presence compared to its competitors in the ever-crowding industry.
• Enjoys availability of reservations facilities
• The restaurant has provision of both beverages and food in their menu.
• The outlets enjoy efficient economies of scale as there exist niche product offering.
Weaknesses:
• Most of its restaurants only offer dinner.
• It has been faced with the problem of brand recall getting restricted as there is low advertisements and exercise of marketing programs.
Opportunity:
• When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
• Availability of online ordering facility presents the franchise with a competitive edge over its rivals.
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This entails the way in which the organization management personnel address the concerns raised by the employees as well as how they interact. In the event the Ruth’s Chris management maintains a good interaction with the staff, there are minimal conflicts in the workplace, the employees will have morale and hence the productivity will be significantly increased. Management can improve the communication with the employees to let them to be aware on all the developments within the organization. The management should emphasize on reducing the employee’s turnover as a way of taking part in their career development. This may involve the setting up of development plans through the annual performance
They also have an in-store reasonably priced restaurant to get customers to stay there longer.
Brazil is located in eastern South America bordering the Atlantic Ocean. It is the largest country in South America and shares a border with every South American country but Chile and Ecuador. Brazil is a mostly tropical climate, however, there is...
The reason why corruption has become a global problem is because it’s rational to be greedy or wanting for more but soon after it gets out of control and then there is a corrupted person who in order to change would have to step down from power and become a person who doesn’t control.
The largest city is Sao Paulo, which is simultaneously the country's capital; the official language is Portuguese. According to the WorldBank classification for countries, Brazil with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrialized country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico. Per capita income is constantly increasing as well as literacy rate (current illiteracy rate 8%).
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Political corruption can lead to the downfall of societies because when citizens find out, they won’t have any respect for their government/leaders because of the bad things they do. Lack of respect can cause riots/outbreaks in cities.
The company has systems and procedures for all aspects of operation, enabling them to have an unmatched speed of service. They also claim to be the first dominant sandwich delivery provider, which accounts for a significant portion of system sales (I would like to see numbers on the distribution between in-shop, delivery,
Corruption is inconstant with democratic norms. Democratic officials are entrusted with power given to them by the citizens on the condition that they make decisions
This allows the company itself to make any further changes to the product, and ensures that they have the best available menu options to cater to the customers as well as compete with their competitor, Jose’s Southwestern Cafe. This is a very important step in the process because if you do not offer menu items that customers enjoy, there is a good chance your business will fall to the
Many of the customers are regulars who have been coming to the restaurant ever since it first opened, which is why the owners make it a priority to provide a consistent menu with the customer’s favorite entrees. The restaurant strictly serves dinner options, as it opens its doors at 4pm. The menu consists of seafood, pasta, steak, and sandwiches, as well as a daily entrée and soup specials, allowing every customer to find something that appeals to them on the menu. Although the menu features a wide variety of food, many of the options, especially the seafood, can be quite pricey for many customers. This results in many customers only being able to come in for special occasions, as the food is too expensive to pay for on a regular basis. Some of the restaurants most popular items, such as the prime rib, are only available on the weekend, resulting in customers who come into the restaurant specifically for thos...
competitors, serving as a role model to other global food service, and its drive thru innovation.
will determine if a customer wants to become a repeat shopper. Publix is well known for superior
According to a regional survey, the rampant corruption is the most concerning issue for the general public in Chinese. Due to
Kearney, A.T. (2001). Corruption and the Globalization Index. Last access on 27 March 2005 at URL: http://www.globalcorruptionreport.org/download/gcr2001/data_and_research.pdf NAIM, Mois´s (1995). Corruption Eruption. Last accessed on 2 April 2005 at URL: http://www.carnegieendowment.org/publications/index.cfm?fa=view&id=648 MORAN, Robert T. and RIESENBERGER, John R. (1994)
Beginning with one restaurant, Sonic has become the largest drive-in chain in the United States. While they are smaller than their competitors, they are still leading in sales growth, customer loyalty and customer satisfaction. Sonic restaurants saturate the southern U.S. This gives them the opportunity to expand to other area. However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it’s restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves.