I. Introduction
Baseball Brazil is the first American baseball academy in Brazil. It will aim to promote, develop, and teach the game of baseball to Brazilians. The academy will sell equipment develop leagues, camps, and hold lessons to young athletes from the time they can hold a ball all the way to the professional or amateur adult ranks. The game of baseball in Brazil is still in its infant stages. With the extremely high popularity of sport and the perfect climate, I believe it will be a perfect storm to develop the game in this location. The following is an entire marketing plan that will be implemented to create a successful business in Brazil. A country analysis, marketing plan, and marketing mix all provide the ingredients to launch the academy and the next big thing in baseball.
II. Country Analysis
-History
Brazil is not only one of the fastest growing economic markets in the world but it also has a very rich history of sport. Soccer has dominated the country as the most popular sport by a long shot. So much so that many businesses shut down operations hours before national matches in order for their employees to prepare for their team’s game(Brazil.org). Other sports that are popular in Brazil are martial arts, footvolley (a combination of soccer and volleyball), tennis, basketball, motorsport, volleyball, and rugby. Brazilians are hungry for sports. In the summer of 2014, the FIFA World Cup will be held in Brazil, the second time ever hosting the tournament.
-Geography
Brazil is located in eastern South America bordering the Atlantic Ocean. It is the largest country in South America and shares a border with every South American country but Chile and Ecuador. Brazil is a mostly tropical climate, however, there is...
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...o be accessible from a number of different places. Like the research shows, the roads are not the best. However, with all the revamping of major highways, travel by car will become much easier in the future. Ideally, the academy would draw talent from all over Brazil so access to highway systems are an airport would be necessary. The financial situation in Brazil however is unevenly distributed. Although Brazil’s income inequality has declined slightly over the past fourteen years, it still remains on of the most unequal countries in the world (Siegelbaum, 2013). The top ten percent of the country earns 40% of the national income, and most of these wealthier people live in urbanized areas. This leaves the rural population a much higher level of poverty. To overcome this obstacle the baseball academy will have to be available to people of all economic backgrounds.
Brazil is bound to host in a two-year span the largest sport events in the World, The 2014 Soccer World Cup and The Olympic games in 2016. The country will attract a lot of investors looking for some brand exposure since the whole world will have their eyes turned to this tropical country. These events present opportunities for Brazil to benefit from tourism and prove to the world that it is ready to take its place as an important piece of global governance. Although Brazil has a flourishing economy, it still has many characteristics of a third world country. Social issues remain present in the country’s politics. There are several concerns regarding the capability of an emerging country to host events with that stature.
A major element in the baseball evolution in the Dominican Republic is the socio-economic environment. The island consisteds of mostly workers of the sugar mills, which is completely seasonal harvest. During the winter months, also known as the Dead season, the workers did not have much to do. Baseball became the recreation of choice as practically every man and boy picked up a bat and ball to enjoy the game during their ...
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Erin Franklin Mrs. Bauch 5th Hour Speech 18 May 2016 How many of you know that the Summer Olympics are in Rio this year? What has been happening to Brazil will possibly serve as a lesson to other countries wanting to host the Olympics (Navarro-Garcia). The 2016 Summer Olympics are expected to bring in around 500,000 people to Brazil (? Zika concerns mount?).
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The Northeast Region of Brazil includes nine of the country's 23 states: Alagoas, Bahia, Ceará, Maranhão, Pernambuco, Paraíba, Piauí, Rio
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