Competition Among Fast Food Chains
MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY
To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all ' superior service.
From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food. They need their service to be in “an arm distanced”, which means the convenient location helps customers save their time, traveling cost. For the fast food chain companies, locating the branches to reach customer becomes a positioning strategy.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
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...ures can cause big disaster.
Going online is an advantage for fast food chains in this high competitive market. Through online service, international marketing objectives and goals can be achieved, with cost reduction. Still, there is some problem along with this advantage. Many times the content on the web page may be interpreted in a ways that was unintended.
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you’ll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach “funny”? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relatively new in the industry, Baja Fresh.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Now, some will argue that it is not the fast food chain’s problem, that it is the customers’ problem for buying their food. But here is why they are wrong. Fast food restaurants have not made any positive changes, at least healthier ones and many people depend on something quick to go back to what they were doing, but they do not have the choice of getting something healthy because fast food restaurants do not have any healthy options. This makes the public think twice and actually end up picking something unhealthy because they do not have any other options to choose from. Moreover, fast food has also been proven to lead to heart diseases. This is due to the high cholesterol that fast food contains in their meals. By consuming a lot of cholesterol, plaque will start to build up in the walls of the arteries, which can narrow the blood flow in the coronary arteries and cause a heart attack if blood supply is completely cut off. Secondly, fast food is also the leading cause of obesity, which has become a natural problem in the fast food era. The reason why fast food leads to obesity is because their meals are high on fat and carbohydrates which add on a lot of calories. Obesity has also been linked to leading to other health problems like heart disease, diabetes, problems breathing and other serious health problems. Furthermore, fast food chains are also a critical problem because they are causing other serious health problems by adding other ingredients and additives to their food. Fast food chains are known for adding extra ingredients like sodium or an additive like trans-fat to make their food taste better. By increasing sodium intake, the individual could experience high blood pressure (hypertension), which can lead to heart attack, stroke and other health threatening diseases. On
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
Fast food restaurant chains are a popular and convenient choice for eating on the go in our modern society. There are certainly several positive aspects to fast food establishments, but are the potential health detriments and collective negative effects on society worth it? Or would it be better to support locally owned and operated restaurants? Here I will examine several facts pertaining to these restaurants, as well as explain why I personally believe we should not frequent these establishments, but rather support local restaurants.
Fast food is widely considered a hallmark of American culture, but has spread worldwide. In a society where everyone is always on the go, the fast food industry has persuaded people to give up quality in favor of artificially-enhanced taste and drive thru convenience. Experts often blame fast food for obesity and related health problems. By using advancing kitchen technology to move towards efficient large-scale production rather than increased quality, the fast food industry has created lower quality food, forced lower standards of taste, and has caused adverse health effects in it’s consumers.
The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.
Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
...the eating culture the food cultural identities are diverting into fast food culture. It has introduced American taste of fast food among all the young generation of different parts of world. Media globalization has played a vital role in their emergence and establishment. It has basically “Americanized” food culture and traditions of many nations where they are running their franchise. It is a big cause and source of introducing and planting American norms, values and mores into other societies. Willingness of having McDonald’s meal is penetrated very deep inside youth. It vanish the trends of traditional hotels, dishes and art restaurants based upon cultural themes by setting people’s mind towards highly popular and widely accepted fast food. Basically it is a replica of Americans eating orders and fast food trends and an alternate to traditional food and eating.
Fast food has changed the face of the world. Major chains like McDonalds span all over the world. Fast food chains are continuing to grow despite numerous facts of their unhealthiness. Fast food has been proven to be a dangerous food source, yet people continue to purchase it. The more people buy fast food the more it allows the big corporations to grow. People continue to eat fast food because there are no other convenient options.
Before it can be gone into detail about how fast food companies are to blame for people over eating their food, it first must be proven that fast food is indeed the main problem causing today's obesity in America. It is known to many people how the number of fast food restaurants in America has increased tremendously over the past several decades, but it is difficult to calculate by how much due to the lack of historic statistics. Also, it is difficult whether or not to categorize certain restaurants as fast food. Although, a good way to get a feel on the growth of the fast food industry is to take a look at McDonald's, which has been America's most popular fast food chain for decades. In 1968 McDonald's open its 1,000th American restaurant. This number has increased to 13,800 restaurants in 2011 (McDonald’s 1), which really shows how much more fast food people are consuming compared to the past. Consider th...
First, fast food and home-cooked meals differ in the time. The people choose fast food because they do not have time to prepare a proper meal and it can be prepared very quickly. Jekanowski, Binkley, and Eales (2001) claimed that fast food outlets’ main sales point is convenience. The fast food companies open a lot of branches in the different area so that the customers just need a few minutes to buy a set of fast food even it is complete with a drink.