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Competitive analysis of the fast food industry
Competitive analysis of the fast food industry
The fast food industry analysis
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From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Based on the study from Chicago-based Research International USA found that more than half of the population eats fast food once a week and with a 20 percent eating fast food at least every other day. Most being males below middle age. Also more than half of the guests were with family members, 29 percent of these guests are with children under the age of 18. Fast foods chains are targeting kids and young adults by utilizing cartoon characters and celebrities to influence them into their products. They also build playgrounds in their restaurant to help draw kids into business and also provide toys with cartoon characters they can relate. Some chains have website which are geared for kids and allow them to play games and interact with their products. These tactics are to entice kids into their restaurants which are a contributing factor with higher rate of guests that are under 18.
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Annotated Bibliography
"Stress Feeds the Need for Comfort Food." WebMD - Better information. Better health. Jennifer Warner, 3 Sept. 2003. Web. 15 Feb. 2010. http://www.webmd.com/balance/news/20030909/stress-comfort-food
In the article it discusses how fast foods can reacts to human hormones and releases stress which can provide comfort and satisfaction. Also continue eating comfort foods can
"Study Says Fast Food Remains Popular - Restaurant News - QSR Magazine." Quick-Service and Fast Casual Restaurant News and Information - QSR Magazine. QSR Magazine, 20 June 2008. Web. 17 Feb. 2010. http://www.qsrmagazine.com/articles/news/print.phtml?id=6789
Half of the population will eat fast food once a week. Fast food remains popular with all income brackets, even during harsh economic times. Fast food changes their menus to adapt to consumers demand.
Fast food has infiltrated every nook and cranny of American society. Everywhere you turn you can see a fast food restaurant. An industry that modestly began with very few hot dog and hamburger vendors now has become a multi-international industry selling its products to paying customers. Fast food can be found anywhere imaginable. Fast food is now served at restaurants and drive-through, at stadiums, airports, schools all over the nation. Surprisingly fast food can even be found at hospital cafeterias. In the past, people in the United States used to eat healthier and prepared food with their families. Today, many young people prefer to eat fast food such as high fat hamburgers, French-fries, fried chicken, or pizza in fast
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
... J. Galanko, J. & Siega-Riz, A (2008). Eating at fast-food restaurants is associated with
In chapter two of this book it describes the many ways fast food restaurants influence children to but their products. They also describe the many tactics that are used in order to keep children interested and coming back for more.
Since the fast food industry is targeting America’s youth, providing healthier options on children’s menus will reduce the rate of childhood obesity and allow for a healthy future.
Summary: Many researchers have noticed the relationship between stress and the amount of food a person intakes. However, not many research compares how stress influences the food choice a person makes. Therefore, in this paper I explained how food choice differs when women were put in high and low stress conditions. In addition the correlation between fat levels in foods and the stress level, and other possible factors that influenced the consumption of food other than high fat food. By, using the collective data in “The relationship between stress, dietary restraint, and food preferences in women” by Summar Habhab, Jane P. Sheldon, Roger C. Loeb.
Nevertheless, some people insist that fast foods, such as chips, hamburgers and fizzy drinks, that are so cheap and tasty, are not a consequence of the health problems. However, I strongly disagree that fast food has no bad impact on people’s health. I believe that fast food has a negative impact on society and, therefore, people must take care of themselves and lead a healthy lifestyle if they do not want to face serious problems with their
Fast food restaurant chains are a popular and convenient choice for eating on the go in our modern society. There are certainly several positive aspects to fast food establishments, but are the potential health detriments and collective negative effects on society worth it? Or would it be better to support locally owned and operated restaurants? Here I will examine several facts pertaining to these restaurants, as well as explain why I personally believe we should not frequent these establishments, but rather support local restaurants.
Credibility: The first thing that comes to mind when mentioning fast food is greasy, oily, unhealthy garb, yet most of us consume junk food on a daily basis anyway. There are over 300,000 different fast food restaurants in the US. People frequent them because of convenience (quick and usually cheap). In such a fast-paced society, people are eating more fast food than ever before (Stefanov, Sebastien).
Fast food advertising is a billion dollar industry. Advertisers use such gimmicks as celebrities, and cartoon characters. Many fast food chains have their own cute character to represent them. These characters draw the attention of the young preschoolers, tweens and teens. The celebrity athlete or current pop musicians are used to advertise fast food and again draws in the tweens, teens and 20 something adults. There are the ads that say to you, “Mom needs a break tonight”, “tell her you want (any fast food restaurant name) for dinner tonight.” There are the ads that show beautiful, thin women eating fast food usually with the look of satisfaction on their faces. Lastly let’s not leave out the, handsome man with no shirt on; great abs, drinking a coke cola in one hand and on the tailgate of his pick up sits a large order of fries and a double cheeseburger. Fast food advertising focuses on all ages of consumers.
· Fast food is losing its sense of appeal to the large group of customers who frequently eat out
Lin, David. "COMFORT FOOD AND YOU." Science Creative Quarterly. N.p., n.d. Web. 09 Apr. 2014. .
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Lack of time to cook a proper meal and decide to order fast food? This situation always happened in everyone daily life. This shows that choosing fast food as a meal is already a trend in this modern era. Fast food and home cooked meal can be differentiated by time, cost and its nutrition value.
Gender, age and income are all factors that impact fast food consumption. According to the National Health and Nutrition Examination Survey, in 2010, More than 2 in 3 adults were considered to be overweight or obese, which can be connected with fast food being in Americans diets. About one-third of children and adolescents