Marketing Case Study: Eat-You-Can Hot Pot Marketing

914 Words2 Pages

Business Model
Core Strategy
 Vision
To create the best, branded and a healthy eating catering company to the clients and to be recognized as one of the most admired companies in Malaysia within 5 years.
 Mission
1. Eat-All-You-Can Hot Pot Restaurant is a dining shop that provides food and beverages to the consumers around Tronoh area.
2. We aimed to provide plenty of choices of the seafood materials for steamboat buffet to the customers.
3. We endeavor to be dedicated, disciplined and loyal, providing consistent value and great service to all the clients.
 Objective
We aimed to earn the first one million Ringgit in 3 years.
 Brand Mantra
Premier Hotpot Partner for Better Dining Experiences!
 Product / Market Scope
Eat-All-You-Can …show more content…

Thus, an open-room karaoke with a mini stage will be provided for the in house customers. Any client who wishes to show his / her talent can go up to the stage, choose a song, play the music and then start to sing. On the other hand, those clients who are shy to go on the stage can enjoy the music while having the …show more content…

Banner: We will print some banners regarding our restaurant’s opening day with the details and hang around the Tronoh area to spread the news.
2. Brochure: We will print out the brochure and then distribute the brochure to the local residents as well as the university’s students.
3. Sponsorship: Our restaurant will be provided some merchandise sponsorship to the university’s events such as giving the discount coupon or cash voucher to the students to redeem the meal.
 Pricing Model
Since our primary target customers are the university students and the local residents, hence, the price of the meal must be cheap and affordable. There are 2 different groups of target customers where different levels of people have different income. Thus, we take the student’s monthly allowance into the consideration and come out with a promotion plan for the students. When the students show their matrix card, they will get a 15% discount for the bill.
Our business is a buffet style steamboat, so the price will be count based on per person. One person will be charged for RM18.00 per meal while the student price is only cost RM15.30 per

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