Coastal Medical Center Swot Analysis Paper

1586 Words4 Pages

Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs. Coastal Medical Center was established a few years after World War II and began as a 100 bed, acute care hospital, serving the population of the tri-county area. Since conception, CMC significantly grew into a larger, more proficient hospital. However, in the past few years, Coastal Medical Center has become a declining 450-bed tertiary …show more content…

Therefore, CMC is experiencing an ALOS of 9.2 days with the statewide average being 6.4 days. Expenses per patient day are highest at CMC with an exception of 2 larger university medical centers. There is currently a Governing Board of 27 members and a Parenting Corporation of 19 members. Both boards lack diverse environment. The Governing Board consists of no minority members while the service area makes up 12% racial minorities. There is also only one woman on the Governing Board. The Parenting Board is made up of friends of the trustees and consists of all white males. The Parenting Board has caused issues including: refusal to accept hiring a new CEO, conflict between strategic plan implementation, micromanagement, and failure to come to an agreement for the vision of the

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