Paradise Kitchens Marketing Strategy

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A Review of Paradise Kitchens Marketing Plan From Appendix A

Paradise Kitchens’ product line includes high-quality, single-serve frozen, easy to fix, and authentic Southwestern/Mexican foods available in the freezer section of certain grocery chains. Their target market is households with approximately one to three people. Often both adults in each household work and have yearly incomes typically averaging above $50,000 each. The households in their target market are generally more experienced, adventurous consumers of Southwestern/Mexican food who seek higher quality products.
Paradise Kitchens uses Product, Price, Place, and promotion strategies to market their Howlin’ Coyotes product line in areas where they can reach their target market. …show more content…

Some of the key promotions to be implemented by Paradise Kitchens for their Howlin’ Coyotes product line feature in-store demonstrations, recipes, and coupons. In-store demonstrations enable customers to try the product line and discover the unique flavors without having to spend on the product. Once a customers has tried and liked the product at the demonstration, they would be more likely to purchase the product. Additionally, recipes are coupons are also used to help promote the product line. Recipes show the versatility of the products, while coupons help make the consumers feel they are getting added value when purchasing a product they either already know and love, or have wanted to try but have not.
The final key strategy is the Place (Distribution) Strategy which consists of methods used to put the products in front of your target audience. At the time of writing of this Marketing Plan, the Chili product line was being distributed in (then) present markets through a food distributor. However as sales grow, the company will move from using a food distributor, to a more efficient system of using a broker who will sell the products to retail chains and grocery

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