The location is one of the most critical factors to analyze thoroughly because it helps predict whether the sales of the choosing location will be good or not? Although the Boiling Crab is in the growth stage, it still has to focus on new locations that the owner plan to extend to these areas. As I mentioned in the introduction, the owner plans to open the Boiling Crab in four new locations soon.
Referring to the assignment2, the benchmarking of successful location may guide the owner of the Boiling Crab to select the location with the same group of customers. This is a very logical way to use without the primary research of people in each area directly. There are two locations, Rosemead and Duarte, that I choose in the assignment 2. However,
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However, the Boiling Crab has already penetrated the market in California with the proper level of price. The restaurant business cannot charge the price far more different than the others because in the same level of restaurant, the clients will focus on the range of price before choosing it. Moreover, the Boiling Crab is the seafood, so the market price of seafood, such as shrimp, lobster, crab is very fluctuate depended on how difficult to find each item at that time. As you can see from the Boiling Crab menu, these items will be charged according to the market price at that time. Referring to the appendix 1, I compare price of food from many restaurants with the same kind of food, but it turns out that the level of price is pretty much the same between the Boiling Crab and the Kickin’crab.
Therefore, I think the Boiling Crab applies the cost based pricing strategy with the comparing of market price of the same kind of business as well. The Boiling Crab passes through the penetration process; therefore, it has to maintain the same level of price by reducing the cost of food and others or increases a few percentage of price in menu every year. A few increasing does not draw the attention from the customer, but the huge increasing will draw more attention from
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It still has to launch some sales promotion to keep the existing customers and attract the new customers to try this kind of food. Therefore, the Boiling Crab should stimulate more sales by launching the periodic promotion. For example, every $50 gets five percent discount or free Cajun fired. This promotion may stimulate customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion can be modified based on each location. In the U.S. market for the restaurant, Yelp is the mandatory choice to draw attention of local people or people living in U.S. more than 1-3 months because whenever people travel to each location in U.S., they have a tendency to look for restaurants from Yelp. Therefore, the Boiling Crab may launch some promotion to encourage customers to check-in and review in each location, so the highest review will push the name of restaurant in the top rank in that location. The owner may offer free soda for each review. Moreover, Twitter, Facebook, and Instagram are the next choices to use to advertise the Boiling Crab because these options are quite popular for U.S. and other countries, like Thailand, Brazil, and Germany. These options help increase the customers both from local and foreigner. The advertising in the social networks is very
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
1) For a channel to succeed four location decision factors are considered; economic conditions, competition, the strategic fit, and the cost of operations. Stores need ...
This will help them in achieving maximum sales. The company’s marketing team should first collect information regarding the income level of customers who live in the vicinity of the potential store location. They should determine income of the area’s population in order to make sure that it matches that of their typical customers. They should also take a look at education level as well occupational information for the area in question.
Our team has been instructed to help advise on a business case involving a restaurant, The Mongolian Grill. It’s owner, John Butkus, is contemplating renovations, in hopes of adding capacity and increasing revenue. There are several scenarios that are available to him. One option is to add an extra food bar. The second option is to move the location of the cooking area. He can also implement both options, if he so chooses. Our team has done the appropriate financial calculations, as well as qualitative considerations.
The exoskeleton of the crab shells contains three distinct layers namely epicutile, exocuticle and endo cuticle. Generally, the exoskeleton has a high degree of mineralization, typically calcium carbonate as main constituent, in some case calcium phosphate. In exoskeleton, chitin fibrils are wrapped with proteins forms a form of fibers which is assembled further into a bundle of fibers in the exoskeleton. In addition to that, the calcium carbonate in the form of calcite deposited in the chitin–protein matrix.
Species Profile of the Sand Crab (Emerita analoga). Camouflaged communities of Emerita analoga exist along the Pacific coast from the Alaska to California. Sand crabs is crustacean arthropods belonging to the Hippidae family to the genus Emerita. The unique ecological factors of the intertidal biome provide the basic conditions necessary for sand crabs.
We set out to determine what impact green crabs would have when introduced to intertidal communities in Washington. Specifically, we examined how the alien green crabs interacted with the native intertidal species and how the entire intertidal community was impacted. To research the interactions, we first collected population size data of an intertidal community where we could keep additional creatures from invading. We then added eight green crabs to the community and recorded the population size of the species at the end of 200 weeks.
Whether it’s from a food truck or an underwater restaurant, it’s not hard to find a good bite to eat. The Bay Area is always in high demand of new restaurants. In Washington Posts “Why San Francisco Is One of the Best Cities in America to Eat in 2015” author Tom Sietsema reported, “The backbone of his city’s vibrant culinary scene is its audience. San Franciscans, in general, are highly aware and supportive of not only our local restaurants, but also our local farmers, artisans, and growing areas It makes for a dining scene in which people are fully immersed in our food culture” (15). The food culture is a huge advantage for the Bay Area residents. On the other hand, many illustrious family-owned restaurants have been packing up and leaving due to high demand in their real estate. KQED news reporter, Sam Harnett, wrote in “Mission District Restaurant Landlords”: “If you’re a small business owner in a hot neighborhood, there’s not much to stop a landlord from jacking up your rent once the lease is up”. This illustrates the hardships of family-owned restaurants being unable to afford their rent and forced to leave. Bay Area residents are quick to contribute to the food revolution, regardless of price. Many residents try to keep the money circulating within The City by purchasing from local farmers and family-owned shops. I cannot deny that I have not taken advantage of the Bay Area’s amazing food
Fourth problem- Demographic data on the two stores, Cotati, and Santa Rosa are closely related. A decision needs to be made on which store to purchase, or to purchase both stores. Can Oliver Market make a profit with these stores is the question. Also Steve and Tom need to think about their competitor best and weak strategy and who are entering in the demographic markets as well as which rivals are strong candidates to expand their product offering and enter new product segments where they do not currently have a presence.
The objective is the structural and functional examination of the Trinidad mountain crab (Pseudothelphusa garmani) lung. Unlike most crustaceans, Trinidad mountain crab are considered land crabs, and are not committed to water breathing. Trinidad mountain crabs can air-breathe due to the development of a large blood sinus from invaginated branchial chamber epithelium, forming the respiratory airway to the “cutaneous lung”. The lung of the Trinidad mountain crab has two airways for gas exchange: a primary respiratory airway consisting of alveolar sacs and a smaller secondary respiratory airway. Blood entering the branchial chamber epithelium can either go through the branchial epithelium found in most crustaceans or undergo lung perfusion when
When Spring rain starts, land crabs know that the signal for mating season. Land crabs mate in underground burrows. Millions of female crabs hurry toward the ocean to drop off their fertilized eggs in the water and return to the swamp. Mullet and other fish eat the little crabs that hatch from the eggs. The baby crabs that survive the first few weeks of their lives, will join the adults in nearby forests. Unfortunately, crossing a road is part of the journey to the ocean. Therefore, many drivers find that their tires have been punctured and many crabs have been run over. The crabmeat is toxic to people, but animals seem to love it. Especially the endangered Cuban crocodile. Cuba's land crab population doesn't seem to be in danger. Officials
Azalea Seafood Gumbo Shoppe wishes to develop a strategic plan to maintain long-term growth and sustain a competitive advantage. For Azalea to accomplish this, they will need to consider the options presented here. Included is an analysis of Azalea's problems and issues to address, along with recommendations to grow the business. The recommendations are based on the status of the current market and forces that drive the industry.
To fish or not to fish is a personal choice. The fact that the oceans are being overfished is a growing concern for individuals, organizations, and governments throughout the world. In this paper I want to discuss the effects of overfishing on the restaurant industry, and possible solutions to solve the problem. Fishing is an ongoing source of food for people around the world. In many countries it is a food staple in their everyday diet. In more modern societies eating fish has become a sensual experience, and not just for the wealthy. It hasn't been until population explosions in the last century that the demand for seafood has led to more effective fishing techniques and technologies. Now the demand for popular fish like the salmon, tuna, sea bass, cod and hoki, which is the key fish in McDonalds filet o' fish, is diving wild populations to dangerously low levels. The methods used to catch the amount of fish demanded by the industry do not leave sustainable populations in the wild. In an attempt to preserve the fish population, governments have set limits on the minimum size that may be harvested and how many of each may be taken. Boundaries have been set up saying which areas can be fished and which ones should be left alone. A number of smaller fisheries have gone out of business because of the limits imposed by the government. This leads to even less fish being harvested and brought to market. Therefore the amount and varieties of fish at markets are smaller and can cause shortages for wholesalers and restaurants. Some restaurants will no longer have the variety on their menus that they used to enjoy. If a restaurant thrives on its seafood menu they may be unable to cope with the shortages and will go out of business. In the ...
of the restaurant that is specific to the state. This is a smart choice of the cartographer because
Crab Cakes has been one of the products on the Stingrae brand exclusively available to hotels and restaurants. The marketing plan seeks to launch the product to everyday consumers and caterers while still supplying to its existing market the hotel and restaurant chains.