Designing and Producing a Logo Graphic
I have been asked by a Turkish football company called Galatasaray to
design and produce a logo for their website www.galatasaray.co.uk.
I must produce the company logo graphic to meet ‘Galatasaray’ design
brief:
· image must use Colour
· image must incorporate text and graphics
· image must be no larger than 3 inches square
The company is interested in seeing my skills so I should make sure I
demonstrate that I can use:
· drawing tools (e.g. line, shape, text, brush, Colour, spray)
· attribute tools (e.g. fill, line thickness)
· manipulation tools (e.g. move, size, copy, paste, flip or mirror,
rotate, zoom)
I will be making the bitmap logo in Paint. I will show my steps in
screen shots and explain how I made my bitmap logo in Paint.
What Is a Bitmap Image?
A bitmap is a collection of pixels (dots) that describes an image, in
human terms, a complete picture. A bitmap can be of various bit depth
and resolution. Basically, a bitmap is an array of pixels.
[IMAGE]E.G [IMAGE]
[IMAGE]
What is a pixel?
A pixel is the most basic component of any computer graphic. Pixel
stands for picture element. It corresponds to the smallest thing that
can be drawn on a computer screen. Every computer graphic is made up
of a grid of pixels. When these pixels are painted onto the screen,
they form an image. This grid of pixels is called a bitmap.
Same image but magnified
to show individual pixels
[IMAGE]
A black & white
bitmapped image
[IMAGE]E.G
How I Created My Bitmap Logo for Galatasaray
The Program I used to make my Bitmap Logo is ‘Paint’.
How to Open Paint
Step 1: Click on Start>All Programs>Accessories>Paint, this will open
the application ‘Paint’
[IMAGE]
Step 2: A blank ‘Paint’ page will appear, as shown below,
[IMAGE]
How I edited the page size
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
In “No Logo” Naomi Klein presents a convincing and well-documented look into how “branding” has enabled multi-national corporations to take over the way many Americans make purchases; however, since her argument fails to include the all-important human factors often overlooked by corporations and the proliferation of Internet-based retailers who are able to deal goods directly to the consumer, it is incomplete.
QuickTrim is advertised as a fast weight loss system. The main appeal in this add is ethos, then logos and not so much is seen of pathos. The actress Kim Kardashian is an example of Ethos used in the ad and also as an attention grabber. She is pictured in a swim suit revealing her slim body to prove credible results within QuickTrim. The television actress exclaims, “I’ve reached my goal!” as a testimony of the products validity.
would be Big Brothers Big Sisters focusing on the tactics ethos, logos and pathos to demonstrate the effectiveness the organization has on the children who partake and the potential it has to help change future generations. Some strategies Big Brothers Big Sisters could use within ethos include credibility, this would be demonstrated by having past children who have been through the program and are now successful coming to talking at local schools where poverty is more prevalent. A factor for logos would be focusing in on the target audience, the people they want to gain interest in the organization. Lastly, a factor that would best support pathos for this campaign would be repetition, constantly making who the children are and where they live
Human nature prevents us from ignoring hurtful emotions. Using the pathos method of persuasion, the persuader taps into the uncontrollable part of human beings, our emotions. Pathos uses strong imagery to coax the viewer into giving in to whatever the cause may be. For example, the Humane Society may use pictures of depressed (yet adorable) puppies to manipulate viewers into pet adoptions.
Ethos, Pathos, Logos are three devices used in persuasive writing and is used for advertising too. Ethos is the appeal to character which is to convince someone of the character’s credibility. Pathos is the appeal to emotion which is persuading an audience by relating to their emotional side. Logos is the appeal to reason which is to persuade an audience by reason. Three videos exerted from the YouTube website uses Ethos, Pathos, and Logos in their history stories to appeal to the viewer to gain more followers and to get undercover history stories across.
For restaurants and fast-food chains, their packaging comes in the form of branding to entice a consumer to purchase from them. Their use of colour may take place in their logo, adverts, menu and interior design and the colours used must stimulate appetite. Fast-food chains, for example, the use of the colour red stimulates appetite because of its effect on our metabolism and is therefore implemented in many fast-food logos. Another common colour used in many fast food logos is the colour yellow. Yellow grabs the viewers attention as well as increasing their levels of appetite which in turn encourages them to purchase from that outlet. On the other hand, restaurants use colours that allow their consumers to relax and enjoy their dining experience.
The selections provide insight into showing us to recognize that rhetoric is everywhere, whether we choose to simply ignore it or not. The selections all isolate the importance of rhetoric, despite that we choose to often ignore it and fall even further to its control. One of the most occurring forms of rhetoric that employs Aristotle’s ideas of persuasion, are media advertisements. They target an audience, decide which media is best to reach that audience, and make an appeal to something that interests the audience. These are among the easiest to identify how they influence human thoughts, and emotions. If someone were to see an advertisement that suggested a payment in exchange for a better service, one might be pleased at the idea and purchase the service. If someone sees an ad that is intended for a different target audience, they might simply ignore it or become tempered that they have to sit through something that does not concern them.
It is often said that, “you’re what you think you are.” This statement is an example of Logos, which is an appeal reason, relies on logic or reason. Logos often depends on the use of inductive or deductive reasoning. The advertisement by Charles Atlas illustrates Logos, Ethos and Pathos while trying to press the weak nerve of adolescent men who are insecure about their masculinity. The superhero advertisement uses Ethos (calls to credibility) and Pathos (calls to emotion). It attempts to convince young men that the Atlas method is the best way to gain their lacking confidence with the equipment-free body-building program. From the overall pictures, the ad immediately draws attention towards a weak man being bullied by a muscular man with a body like a Greek God on a beach. After the small man’s body transformation, he replies to the bully’s harsh words with his fists. This valiant incident made him an instant hero among the ladies on the beach. Atlas uses Pathos, Ethos, and Logos to convince the audience they too can be a hero.
In this essay I will look at the Film Company and distributer Universal Studios, also known as Universal Pictures. I will analyse the logo, branding, and marketing within the corporate company.
“I am happy to join with you today…,” these are the first words of Martin Luther King Jr.’s “I Have A Dream” speech. This speech was one of the most important speeches of all time. Martin Luther King gave this speech on August 28, 1963. During this time period the Civil Rights Movement was taking place. One major issue was equality. African American’s continued to fight for their civil rights to be equal with whites. Martin Luther King’s speech was a part of this fight. According to Article 2 in the Universal Declaration of Human Rights, it states: “ Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, sex, language, religion, political, or other opinion…” This article proves that human rights were being violated. This
[12] Universal Studios, (2012), Universal Studio Printed Logo [ONLINE]. Available at: https://universal.epk.tv/ [Accessed 27 December 13].
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.
But what is a logo? A logo is a design to so that others can recognize a brand or a company. But what is more important is the question of what goes into making a logo. It is not some random stroke of a pen with the company’s name thrown on it (usually), but actually takes time to learn about the company. Questions like who they are, what they do, who is their target audience, and what their product is comes into what their logo should be like.
Visual communication is to take diverse information and designs it for both print and screen based media, also from print like newspapers magazines, books and tickets to the screen like web interfaces, film titles to right through to environmental applications. Therefore, it need designer to creative thinking and an eye for detail. As an integral part of the culture, visual communication design is an exciting and growing industry where vision and creativity are involved in . It helps the designer show their creative skills in the mass media, internet , film and television and so on . Vision effects plays an important role in the sense of motion in most of the movie industry（Krasner, 2008）. However, in the study of visual communication, most of the students take wrong path while to perform their creative and smart design. Pranayama (2006) said the ethical awareness and responsibility towards the world that lived in and society lived with are important for the vision communication design and creation. Therefore, to effective use visual communication design in the film industry or other perspectives are important. In order to critical discussion the visual communication design in the movie industry, the author mainly focus on the movie of 'Life of Pie' and ' Inception' to carry out this paper.