When it comes to logos, brands like Google or Coca-Cola might be the first thing to come to mind. Which says a lot about their company. These logos are instantly recognized everywhere in the world. If a company wants to be successful, and Google and Coca-Cola are very successful, the company must be recognized. For a company to be recognized, it must have a great logo.
But what is a logo? A logo is a design to so that others can recognize a brand or a company. But what is more important is the question of what goes into making a logo. It is not some random stroke of a pen with the company’s name thrown on it (usually), but actually takes time to learn about the company. Questions like who they are, what they do, who is their target audience, and what their product is comes into what their logo should be like.
Even though logos seem to be a thing of the modern era, they have actually been around for centuries. They date back to 2300 Before Common Era. Around those times, the Babylonians made these cylinder seals, which are like scrolls that tell stories about events around them. Further along to around 600 Before Common Era, coins became a thing associated with logos. They would often have engravings of some sort to show authenticity or ownership. By the time the Industrial Revolution came way, logos were no longer a stranger to people. Flags would claim nationality, different variants of coins would signify their value, and insignias would represent royalty. You would see them everywhere. Because of the dark times of war, trust in weaponry was important. After a blacksmith would create a sword, or if one were to make a firearm, they would not want their hard work to go unnoticed. They would engrave either their company name or t...
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... little impact compared to what a cross, star and crescent, and the Star of David have had. A cross does not need to have the word ‘Christianity” for everyone to know what it stands for. It is a very powerful logo that everyone in the world knows what it means.
Having a logo being recognized from all around the world is a huge accomplishment. It is not a simple task to make it there though. Looking at the logos of big companies over time, you can see what was in style at the time, like Microsoft’s very retro look in the 1970’s, or Starbucks’ creepy mermaid to their pretty and simple mermaid today. It’s important to maintain a great logo to something that not only appeals to the target audience, but also represents the company itself.
Works Cited
www.starbucks.com www.gourmet-coffee-zone.com www.logos.wikia.com www.en.wikipedia.org/wiki/logo www.artyfactory.com
For example they use logos for when they talk about how many children are starving, how to fix the problem, and why there is a problem.
Logos means the persuading by the use of reasoning. For example, “ No one even knows whether salmon can even survive in the lower San Joaquin, which has temperatures more suitable for bass and bluegill, (McEwen 1).” The quote is clearly a display of logos because the author demonstrates to the reader that the government does not even make sure the salmon can survive in the lower San Joaquin, which then convinces the reader the project is not well thought out and cannot be trusted. I agree with the author’s viewpoint because if the government was really interested in the benefits for people, the representatives would have looked into all the details necessary to be able to succeed with the project. Another example of the author stating logos on his article for the reader to get a better understanding of what the government really cares for is, “Besides, scientific evidence suggests that California’s salmon problems have been caused in large part by oceanic conditions and the environmental mess that is the San Joaquin-Sacramento Delta (McEwen 1).” This quote is an alternative representation of logos since it proves a fact. The fact makes the reader extra believable since he uses scientific evidence about California’s salmon problems. It is clear to me the position that is superior to the other one because there have been numerous studies proving this project will
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
An example of logos in the movie is when Westley and Inigo are sword fighting, comparing their abilities using different techniques.
There are many ways that the Obama speech portrays logos. For example in his speech he states that, “We’ve worked together to give more of our children a shot at a quality education; to help more families rise up out of poverty; to protect future generations from environmental damage; to create fair housing; to help more workers find good jobs”. President Obama uses logical reason in this quote because he is giving reasons for how we help students get a shot at education and how we helped unemployed people find good jobs. Another example where President Obama uses logos is where he states, “Murderers, Predators, Rapists, Gang leaders, Drug kingpins we need some of those folks behind bars. Our communities are safer, thanks to brave police officers and hardworking prosecutors who put those violent criminals in jail.” What this means is that President Obama is giving a good logical reason as into why these criminals
The first essential thing to an ad is to have you logo on it. Angela West writer of ‘5 tips on How to Write a Killer Slogan’ says the logo will promote brand identity (1). The young well educated, professional adults have probably seen a State Farm commercials with J. K. Simmons. The logo of State Farm will be familiar sight with the young professional adults. This is good for State Farm because the reader will with no doubt read the ad due to them being familiar with the State Farm logo.
The additional use of logos promotes consumers to invest in
On the other hand, Winston Churchill uses logos with more depth when he talks about the progress of the Army, the Royal Navy and the Royal Air Force during the war. He provides information on what is going on, what needs to happen and what he expects his people to do. Both leaders to explain their certain strategy to an extent and why they want what they want to happen through the use of logos. This helps to build trust and convince people that this is the right way forward. This is known to be an effective strategy for gaining widespread appeal and support.
When logos used, it’s to show the audience logic to persuade them by reason. If the facts or information is true and prove a statement over the argument then that is the use of logos. For example, the movie Twelve Angry Men (1957) directed by Sidney Lumet, an 18-year-old Latino boy is accused for murder of his father. When the all the points lead him to killing his father, Juror No. 8 (Henry Fonda) has reason that the boy is innocent, which leads to long periods of arguments. This scene is when Juror No. 9 (Joseph Sweeny) see’s Juror No. 4 (E.G. Marshall) rubs his irritated nose from his glasses. That’s when Juror No. 9 ask if Juror No. 4 sleeps with his glasses and as he replies with no. Juror No. 9 suspects that the women had the same glasses marks on her nose which she rubbed just like Juror No. 8 and with logical reasoning she wouldn’t be able to see the murder at night if she was sleeping and woke up. So when the other jurors change there vote to guilty to not guilty Juror No. 3 (Lee J Cobb) is the only one whose vote is still guilty and all jurors try to convince Juror No. 3 that logically she wouldn’t sleep with her glasses on and she wouldn’t be able to put her glasses fast enough to see the murder. In the end, this argument was successful, and logos is shown that the women didn’t see the murderer because she doesn’t sleep with her
To be successful in an argument you must present a logical claim with reasons and evidence that backs it up. When an argument has logos it makes it even stronger. After reading the 3 articles about nutrition in schools, it is obvious that they did a good job in presenting them.
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
At, by, conditions, doxa, educator, is, knowledge, level, logos, of problem-posing, role, students, superceded , to, together, true, under, with, which. You've just read twenty-one different words listed alphabetically written within the English language. It is fairly reasonable to believe that a person of average intelligence, fluent in the language would know what each and every one of these words mean. However, if not, could easily find their definitions within the pages of a dictionary, or within the confides of today's world wide web. But what would happen if the language of these words had changed, and so all of a sudden they're not written in English anymore, they're written in Spanish, or French, Arabic, or Chinese? Would their meanings change within the perceptions of there perceivers? What would happen if you took these words, and scrambled them into a statement written by Paulo Friere such as "The role of the problem-posing educator is to create together with the students, the conditions under which knowledge at the level of the doxa, is superceded by true knowledge, at the level of the logos," (266). Sure you might know what each one of these words mean, but do you really understand the crafted complexity, portraying years of frustration through the artistic arrangement of those words fused together? Do you understand what Freire is trying to express? To understand such a statement as this, one must understand the context in which it was created, the beliefs embodied within its creator, and the message in which it's part of.
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
Visual Understanding of logo design. Universal Studio’s have had 11 developments of their logo in between 1914 and 2013. The first five of which are very rare to find. One of the first elements recognizable throughout the 11 developments is that they have continually kept the use of a globe within the centre of the logo. This represents the global relevance of the brand.... ...
From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.