Ethos Pathos Logos Case Study

would be Big Brothers Big Sisters focusing on the tactics ethos, logos and pathos to demonstrate the effectiveness the organization has on the children who partake and the potential it has to help change future generations. Some strategies Big Brothers Big Sisters could use within ethos include credibility, this would be demonstrated by having past children who have been through the program and are now successful coming to talking at local schools where poverty is more prevalent. A factor for logos would be focusing in on the target audience, the people they want to gain interest in the organization. Lastly, a factor that would best support pathos for this campaign would be repetition, constantly making who the children are and where they live

seen. This includes pictures of how happy and confident they have become with their “big” and activities they participate in. Visuals make something seem for real, more personable. Repeating these visuals and announcements insure it sticks in the minds of those who come across these promotions that can also include flyers and commercials.
The reason, or ethos, for Big Brothers Big Sisters is how they promote involvement most heavily. There is no one better to explain the purposes and benefits of the organization than a child who has experience it first hand. This is someone of a reliable source who has more credibility and could give honest feedback to others thinking about getting involved. Big Brothers Big Sisters could have children who have changed their life around go back to the elementary and middle schools they once attended and talk to the kids about their own personal experience and how it bettered them, promoting and speaking on behalf of the organization. Having first hand experience is more persuasive