People throughout our society recognize Target as a national icon because of its distinct logo. At one point or another people have seen the famous red bullseye that marks the store. The corporation uses a variety of visual elements and principles of design to successfully convey a message to its audience. Companies create graphic designs to differentiate from other competing companies.
Visual elements exist in order to describe seeing pieces of art. Therefore Target’s visual elements include shape, line, and color. Circles are geometric shapes present in the design to create an area with identifiable boundaries. The two red shapes make a negative space between each other. This space thick and white and exists to separate the positive red shapes and create another ring. The classic logo consists of three homocentric circles who’s purpose is to create the illusion of rings that communicates a universal interpretation of a target. The circles utilize curved lines to create their shape, they also are there to draw our attention inward to the center of the circle. The company uses a red and white color palette. Red is a vibrant color and the powerful corporation chose the color is
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not a coincidence because certain colors strike up a psychological response. Therefore Target’s red is a tactic to make their company more subconsciously appealing to people by demonstrating its purity and business responsibility. In addition, principles of design, organize visual elements in a way that satisfies the art’s expressive intent. The specific principles Target includes are unity, balance, and emphasis. A sense of oneness occurs with the logo because of the cohesiveness when placing together visual elements. The bullseye is symmetrically balanced, so if one wanted to cut it in half both sides would correspond. Symmetrical balance expresses harmony and order to express how the store wants to present itself. The famous icon also places emphasis in the center as the focal point because it is the “target” and that is where you want to hit. Another way, Target’s visual representation appeals to consumers by its ingenious graphic design.
When the artists designed Target’s logo they thought about the usage of symbol, typography, word and image. The logo simulates an actual target with the use of a simplistic bullseye as the symbol and it embodies the idea that, “Yes, this is the place I want to shop at!”. Its trademark is distinctive and influential which makes it memorable to people around the world and is easily recognizable as the company’s symbol. Typography also plays a key role and the designer choose Helvetica Neue Bold font to clearly display the word “Target”. Target is written in all caps and graphically bolded to make the word stand out. The minimal text and Target logo are cohesive because they are both colored
red.
As compared to its rivals, Target has presented its brand as a middle-class brand which assists in attracting customers that find other stores like Walmart unpleasant
Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization.
One image ATR uses to convey their goal is their white and purple emblem. The emblem is located in the top left hand corner of their web page, and appears on every page of their website. It is a very straightforward logo that reads “Americans for Tax Reform”, making the organization easily recognizable, by literally branding the organization. This helps the ATR organization because most major, and well known organizations and companies have brands. The font is simple and easy to read and although the image does not have many rhetorical appeals, the color purple ...
According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.
Target is also a company that is built on ethics. With integrity instilled in all of their team members, everyone helps to uphold Target’s great reputation and maintain their morals of honesty and family. Another big part of Target’s company culture is their focus on community service. After working for Target, one is truly able to understand the meaning of giving back. At Target, team members dedicate their volunteer hours to work with schools, nonprofit organizations, charities etc. to make a difference in the world.
In “No Logo” Naomi Klein presents a convincing and well-documented look into how “branding” has enabled multi-national corporations to take over the way many Americans make purchases; however, since her argument fails to include the all-important human factors often overlooked by corporations and the proliferation of Internet-based retailers who are able to deal goods directly to the consumer, it is incomplete.
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
Target is one of the America’s top retailers, but still has a few things that can be improved upon before it can overtake its top competitor. Although Target may not be the top ranked retailer at the moment, it’s not hard to see why this company has stood the tests of time and continues to thrive today.
Herman Miller’s “Three Dimensional Branding: Using Space as a Medium for the Message“ published in 2007 proposes the importance of three dimensional branding in marketing. But really how Relevant is spatial design in marketing? And are its effects really if at all substantial on the consumer psyche. The main goal in branding is to distinguish the difference between other corporation’s and products. However In such a way that ultimately expresses and inscribes the qualities of a brand to be the only alternative in finding a solution (miller 2007 pg1). Miller makes a case of 5 points which propositions spatial design and its effects on dwellings to be a critical factor in selling and promoting a brand. These 5 points include Space as a legitimate marketing medium, the importance of having design intent, selling the experience, embodying the brand and factors which makes the brand distinguishable. With an ever growing consumer global society, brands and corporations are increasing in numbers, what difference does Three dimensional branding really achieve in this competitive market and is it relevant?
Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The image for MacDonald’s symbolizes its non-conventionality. Hence advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. According to McDonald’s website, their mission statement is “to be our customers' favorite place and way to eat. Our worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience. (http://www.aboutmcdonalds.com/mcd)
Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.
During the 1950s, the motto of “Good design is good business” became a rallying cry in the graphic design communication.
In addition, its simple and easy to remember, when you see it you know what it is. Due to their logo having strong enough brand recognition the symbol stands by itself and can be easily transferred across languages and cultures. Target’s character, the target dog has been seen in many memorable ads and is even a statue in some stores. The likability of the target dog is strong because it is unique to the brand and it is often also seen in ads with kids and doing something cute. Protectability for characters is easier because they are often unique and cannot be directly copied by some other brand. If the dog was just a normal bull terrier it would not stand out and could be copied. Due to the Target logo seen around it’s eye it would be nearly impossible for some other business to use the dog for their
The elements of visual merchandising should comprise the artistic bend that should completely define the orderliness of the store. Every optical dispensary of the store should benefit from these elements from good visual merchandising. The store should develop an imitable ‘visual sense’ through these elements.
From a designer’s point of view, design is “making things better for people” and focusing on human behaviour and quality of life. As a designer, the first stage is to find out what the customer wants and needs. All the design products that keep coming out stimulate the society. When it comes to design, representation mediates how users think and semiotics are a powerful tool to grab users attention. These two key concepts make a clear understanding of how representation of branding can be so powerful and can affect cultural space that shapes people’s experiences.