“Marketing is a vital part of any organization’s success in fulfilling its mission and reaching those whom it exists to serve.”
Siri Espy, Marketing Strategies for Nonprofit Organizations
UNICEF Background
UNICEF is the driving force that helps build a world where the rights of every child are realised. With the global authority to influence decision makers and the variety of partners at grassroots level to turn the most innovative ideas into reality. This makes UNICEF unique among world organisations, and unique among those working with the young.
The non-charitable organisations objective embedded within its mission statement is to work with all its partners towards the attainment of the sustainable human development goals adopted by the world community and the realisation of the vision of peace and social progress enshrined in the Charter of the United Nations. UNICEF was created with the purpose of working with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path, thus advancing the cause of humanity.
Marketing Role of not-for-profit Organisations
Marketing has earned its place in the not-for-profit world. But marketing and development are not the same. Marketing is about exchanging goods and services for money. Development is about relationships — it is not about money.
Michael R. Maude, President Partners in Philanthropy
Increasingly, not-for-profit organisations have taken to emulating the moneymaking practices of corporations. This trend has three primary causes: the decrease in funding from the public sector, the increase in competition for funds among an expanding number of not-for-profit organisations and the rise in funder pressure for not-for-profit organisati...
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...cate the UNICEF story has increasingly moved from traditional practices to the use of online channels, through digital media, through social media. Shaping social conversations around children and telling the right stories helps foster social media engagement and increase donations. Of paramount importance is the task of connecting the organisations mission with the donor’s interests and what they care about i.e. what the organisation proposes to accomplish with the money. Using smarter PR practices in publicising what the money donations accomplish relays value for the donor which underpins future success.
Works Cited
http://prezi.com/d9b29butunhq/unicef/ https://www.marketingsherpa.com/article/how-to/how-unicef-doubled-video-exposure http://www.easynonprofitmarketing.com/main/2011/2/25/unicef-applying-guerrilla-marketing.html
http://www.unicef.org/partners/
Cacija, L. N. (2013). Fundraising in the Context of Nonprofit Strategic Marketing: Toward a Conceptual Model. Management: Journal of Contemporary Management Issues, 18(1), 59-78. Retrieved from http://search.proquest.com/docview/1418199977?accountid=12085
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
-UNICEF is taking a full advantage of its resources, skills and capacities, most of which present agency’s sustainable competitive advantages
Volunteers - these are the people who go out and provide the support, they are very important as they don’t work for money, so this helps the financial side of UNICEF. The volunteers also can have a key important influence into the final outcome of UNICEF as they are the ones that are physically providing the service.
Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.
Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
There needs to be constant monitoring of each new venture undertaken. Detailed evaluations of current projects and research for new strategies in place of older, unsuccessful ones are essential, to make plans better cater to the needs of the children. Lastly, I think there needs to be increased government and non-profit participation, and involvement of the children, to bring about the best kind of development. From a development communication standpoint, I think the ILO manages to utilize the most optimum model to bring about progress and change the status quo, whereas this is largely lacking in UNICEF’s approach. BIBLIOGRAPHY Moemeka, Andrew.
Marketing should be a long-term investment in your business, and not just something that is switched on and off as required.
Giving to others through humanitarian projects is not only inclusive of providing monetary solutions for food. Philosophies and intention to reach specific goals are also associated with the needs of others. The Hunger Project is designed with the central goal of eradicating poverty. However, it is found that this is not done only by feeding the poor, but instead through empowerment initiatives that allow others to change their lives. When looking at the approach used to The Hunger Project, it can be seen that the ability to provide empowerment to others will assist in changing lives through donations. The impact which is made by making a donation creates an initiative not only through the power of changing lives of those in need. It also alters the socio political landscape and the global society at large. This impact is one which can redefine the overall functions in the globe, specifically by eradicating poverty.
(United Nations Children's Fund [UNICF], n.d.)The United Nations Children’s Fund (UNICEF) is a leading advocate for women and children rights. Founded in 1946 and active in 157 countries and territories around the world. The UNICEF has committed it resources to achieve results for children in five major areas:
Free the Children works domestic and international. They work through We Day and We Act for domestic and involve, empower and educate youth to become locally active and global citizens. Through their development model of “Adopt a Village”, they work for children’s education and enable the community to reduce poverty. Free the Children is a part of family of organizations that has a shared goal to change to world from 'me' to 'we' through our actions, our choices on clothes, and the experience we engage in.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
The UN has made strides toward and continues to fight for world peace, but this however is not the only function of the agency. Environmental protection, Human rights, health and medical research, alleviation of poverty and economic development, emergency and disaster relief, and labor and workers' rights are just a sample of what the UN continues to battle as the year 2000 approaches.