W.L. Gore & Associates Marketing Analysis

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INTRODUCTION This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information. Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities. BACKGROUND W.L Gore is one of the biggest multinational companies of the world. The USA- based multi-national manufacturing company, which was founded by Wilbert L (Bill) in 1958, is famous for producing fluoropolymers products, especially industrial application, electronic signal transmission and medical implants. Today, the company’s business network has been spread in the globe. Nevertheless, due to some problems and issues in the company’s marketing strategies the company is failed to satisfy the customers’ demands. In the past, the company was successful and attained satisfying market shares in the market as its products were in high demand. Despite its constant efforts, it has to lose its market shares to emerging companies. Especially, the Chinese companies with innovative market strategies and affordable products have greatly threatened the market of W.L. Gore. L... ... middle of paper ... ...not provide the company with opportunities to analyze its internal strengths and weaknesses like that of the SWOT analysis. In short, Porter’s five forces model is related to the threats of the company resulted in the current market scenario. Just contrary to Porter’s five forces model, the SWOT analysis deals with both internal and external variables and forces of the company. The main quality of this analysis is that it is helpful in tracing out the real position of the company along with its strengths, weaknesses, opportunities and threats or the self-assessment. Consequently, it offers the company a proper framework to formulate, vision plans, strategies and goals. Here, it should also be assumed that the SWOT analysis includes both internal and external factors, whereas Porter’s five forces model only deal with external factors ignoring the internal factors.

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