Logos And Pathos

It is often said that, “you’re what you think you are.” This statement is an example of Logos, which is an appeal reason, relies on logic or reason. Logos often depends on the use of inductive or deductive reasoning. The advertisement by Charles Atlas illustrates Logos, Ethos and Pathos while trying to press the weak nerve of adolescent men who are insecure about their masculinity. The superhero advertisement uses Ethos (calls to credibility) and Pathos (calls to emotion). It attempts to convince young men that the Atlas method is the best way to gain their lacking confidence with the equipment-free body-building program. From the overall pictures, the ad immediately draws attention towards a weak man being bullied by a muscular man with a body like a Greek God on a beach. After the small man’s body transformation, he replies to the bully’s harsh words with his fists. This valiant incident made him an instant hero among the ladies on the beach. Atlas uses Pathos, Ethos, and Logos to convince the audience they too can be a hero. In the first panel of the advertisement the appeal to the customer is made through pathos. A man and his girlfriend were sunbathing on a beach when a muscular

This is an example of Ethos because it builds on Charles Atlas’s prominence as a muscular “Greek-God.” Ethos is about building the character, credibility, or reliability of the writer. It is a human nature that if someone point outs at your minutest fragility, the one becomes more conscious and wouldn’t stop thinking about it. Same way, Mac couldn’t bare the fact of being skinny. When the bully points out at his skinniness, more than being humiliated, it hurts his ego. Hence he gambles a coupon and gets a free copy of Charles Atlas. That image also tries to attract customers by providing information about available free copy of the