Ethos Pathos Logo Analysis

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For restaurants and fast-food chains, their packaging comes in the form of branding to entice a consumer to purchase from them. Their use of colour may take place in their logo, adverts, menu and interior design and the colours used must stimulate appetite. Fast-food chains, for example, the use of the colour red stimulates appetite because of its effect on our metabolism and is therefore implemented in many fast-food logos. Another common colour used in many fast food logos is the colour yellow. Yellow grabs the viewers attention as well as increasing their levels of appetite which in turn encourages them to purchase from that outlet. On the other hand, restaurants use colours that allow their consumers to relax and enjoy their dining experience.

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