The logo or company that I am choosing is Pepsi, and I know that Pepsi has changed their logo pretty frequently in the past but I am mainly going to focus on their more recent logo that they had released in 2009. The logo is a circle composed of 3 colors, red, white, and blue. The red probably covers of the circle and the white covers about the least amount. All three colors are kind of swayed or waved a little bit and gives the Pepsi logo the illusion that it looks like water flowing. Then finally the logo just has the word “Pepsi” which is blue, underneath it which I think finishes the logo off to make everyone know this is Pepsi’s logo. Describing this logo wasn’t too hard, overall I think that the design is fairly simple. Pepsi’s main …show more content…
They managed to change their logo about 15 times and I do like the one they have right now. Even though their logo is pretty simple it manages to catch my eye every time. I really like the color scheme, even though they have a little amount of white in their logo I think it looks good. I know some people don’t like the white because its considered negative space. I am also a sucker for the colors red, white, and blue. I think if it has these three colors together I think it will be very hard for me not to like logo or product. I think that the designer who had created this new logo for Pepsi they wanted something to look more modern but also try to keep the logo relatively similar to what it has been in the past. Even though Pepsi has changed their logo so many times they manage to keep the same colors and try to keep them very similar over the years. Obviously if you compare the logo from 1898 to the one now it will look very different but over the course of the years the logos look pretty similar. I really do like the Pepsi logo and I can see them keeping this logo for a long time even though they are known for changing their logo so
America has always been about being the biggest nation: the biggest houses, the biggest cars, biggest cities and unfortunately the biggest bodies. There is no doubt that fast food is causing major health problems for many Americans today. In his documentary, Super Size Me, released in 2004 Morgan Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than the average man for his age. Throughout the film, we can see that his health gradually degenerates and reaches a critical point, before his thirty days are over. Super Size Me is very persuasive in showing the negative effect in fast food restaurants by using logos, pathos, and ethos.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Brand recognition is important for both companies. Coca Cola uses white text on a red background, with the font being classical and the wording being quite bold. Using red symbolises love and loyalty, something that the corporation obviously wants in order for people to buy the product again and again. Benetton for their logo uses a dark green box, with the words 'THE UNITED COLORS OF BENETTON' in white text inside. This is the logo that is invariably placed in all of Toscani's work. The look of the logo is very modern and fashionable to reflect the style of the clothing they sell. Green also represents 'go', which is not unlike a traffic light that indicates that you respond to signals that the poster is showing. In the handcuff poster, the logo is in the top-right corner, and in terms of narrative flow, would be seen second after seeing the handcuffs and the linked hands. In the coca cola poster, it would be seen first because it is a t the top and in the centre.
Inside out is a movie about a girl named Riley Anderson who is born with five emotions joy, sadness, fear, disgust and anger. These emotions are housed in Riley’s mind called headquarters. Each emotion plays a very big role in Riley’s life because they chose how she should feel during every second of the day since she was born. As riley got older things changed and her parents decided to move to San Francisco. Moving to a different state and city really made Riley’s life go downhill. Riley’s emotions fear, anger, disgust, and sadness were put into effect when she realizes she has to start a new school, and make new friends. Joy is displayed as a character who take charge and is always happy. For example, joys doesn’t like when other emotion
Logos is about the type of evidence the narrator or writers shares (Profesor Sells). Logos answers the kinds of evidence that the author use to support his claim. Therefore, how companies run their factories and how they are ignorant about changing their policies for the good of society, and how food gets processed and wrongs that go along with it, are the most important key claims found in the movie. The movie food inc shows statistics to help support their claim, for example, in that part when they say that there are usually 280,000 to 300,000 chickens in one single chicken house, which seems to be a lot for one chicken house, also being confirmed by the source of images and videos during the movie. Another example is when they said that
Pepsi by all means, will not hesitate to when promoting their products and in fact, Pepsi has been spending over one billion dollars on advertisements, gaining thirty-four millions Facebook likes and two million Twitter followers (O’Brien. "Coca Cola vs. Pepsi: Comparing Sales, Earnings & More"). They also sponsor some of the famous American sports for instance, NFL (national football league), the NHL (national hockey league), and just recently, they have also replaced Coke, as a NBA sponsor (national basketball league) who was a major sponsor for two years in a row (Alesci, Rooney). Pepsi has a huge impact of today's generation and will not balk at anything to come to the
would be Big Brothers Big Sisters focusing on the tactics ethos, logos and pathos to demonstrate the effectiveness the organization has on the children who partake and the potential it has to help change future generations. Some strategies Big Brothers Big Sisters could use within ethos include credibility, this would be demonstrated by having past children who have been through the program and are now successful coming to talking at local schools where poverty is more prevalent. A factor for logos would be focusing in on the target audience, the people they want to gain interest in the organization. Lastly, a factor that would best support pathos for this campaign would be repetition, constantly making who the children are and where they live
Mitch Albom spent a week in South Korea studying the high school students.He decided to educate himself on the korean educational system, after former President Barack Obama made a statement about how Korea school system has a better education system and that if they can so can America. The author Mitch Albom claims that the reason for the South Korean education system not working in the United States social dynamic for highschool students is drastically different. He also states that adding on a month to the school year will do nothing to improve and adapt to the ways that South Korea's school system is at. Mitch Albom does detailed job on explain and writing the article. He uses ethos to really help make his support of this claim stronger, not only does he use ethos he uses repetition and antanagoge to really make his writing stick.
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
1975 heralded the Pepsi Challenge', a landmark marketing strategy, which convinced millions of consumers that the taste of Pepsi was superior to Coke. Simultaneously, Pepsi Light, with a distinctive lemon taste, was introduced as an alternative to traditional diet colas. In 1983 Coke launched aspartame/saccharin blend Diet Coke. In response in 1989 Pepsi-Cola introduced an exciting new flavor, Wild Cherry Pepsi. Thus Diet Pepsi's 'The Other Challenge' campaign was based around a 54-46% lead over Diet Coke in independently researched taste tests in Australia. It was only in 1996 that Pepsi unveiled a revolutionary 'blue' look worldwide 'to transform the image and attitude' of one of the world's best-known brands. 'Pepsi Blue represents a quantum leap into the future and redefines how the Cola Wars will be fought and won in the 21st Century.'
Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.
According to Tom Pirko, who runs a beverage consulting company in Los Angeles called Bev Mark, figured that there are two reasons Pepsi decided to bring out this Crystal Pepsi product (Pepsi Product ‘Crystal Pepsi’ is Clear, 1992). The first reason was due to competition with Coca-Cola whereby this new idea was intended to obtain a great deal of attention from the market. PepsiCo has been head-to-head positioning with Coca-Cola for many years and thus, they were considering differentiation positioning to expand their business.
The executives' solution was Pepsi Blue, which consisted of a futuristically-designed logo for cans, bottles, vending machines, trucks, etc.; an advertising campaign gleaning borrowed interest from celebrity endorsers; and unique, high-exposure sports and event sponsorships to position the brand among teenage consumers.
a.) Pepsi is a brand far more complicated than just a simple cola product. The company, PepsiCo, has a wide spectrum of marketing perspectives that are vital to the consumers and the company.
Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super