3.1)Logo acts as a visual element to create public awareness Most of the big organizations will have watchful thought and well arrangement when they are planning the design of their logo for their business. This is an important step for every company. If a logo could not help in generating awareness to customer, it is definitely failing to serve as a logo for an organization. If, it does not help the customer to think about the great brand of the company, it is also a failing logo. So, the logo of a company is not something that can simply do with it. Why we have to focus on the logo design? The main reason is the best logo would help a company to create a brand image in very first place. The logo creators would create a logo that is able …show more content…
It is intended to be the ‘face’ of the company. They are graphical displays of a company unique identity and through colors, fonts and images they provide essential information about a company that allows customers to identity with the company’s core brand. If a brand or a company without a logo how will your customers remember you? And how new customers can find you? Therefore, a good logo is critical for successful business especially in a trade as competitive as landscaping. Logos are the main visual component of a company’s overall brand identity.Great logo makes great impression. The logo appears on stationary, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. Make a logo that is memorable and once a person sees it, it’s hard to forget. For example, whenever we see a Swoosh logo, we know that the logo represents Nike Inc. and from that logo we also know that the quality of the sports attires are very good and the price for all Nike sports’ wear are very expensive. This shows that when people can easily to remember your logo, you have a competitive
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
The additional use of logos promotes consumers to invest in
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
“Most successful businesses have a carefully crafted image that separates them from the competition and helps to establish a solid public presence,” remarks Allison Green. A distinct corporate image benefits many aspects of any business. Public relations rely on image to attract new customers and to generate repeat business. Finance departments depend on image to impress investors and shareholders with a sense of stability. Employees feel more secure when a company has a good image.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
Teams and companies is often as creative because they want with inventing a mascot. The mascot may represent they colors, personal characteristics a group or company takes pride in, or it's really a creation all its very own. Mascots could use actions or dances which make them unique inside a physical way.
logos consists of facts, statistics, causal statements, experiments, and case studies. Logos shows logical reasoning to the audience, and while Ethos and Pathos are important, Logos helps to give you the final push to persuade the viewer. Facts help to create belief.
From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.
The relationship between a brand and its logo can either greatly benefit or hurt the brand’s image. A logo should be more than the brand’s name written in a normal fault. Brands that have a direct relationship between the brand’s product and the design of their logo are not only more visually appealing, but the audience can easily create a connection between the logo and the product that's being provided. On the opposite end, a bad logo can just as easily make the audience dislike the brand as much as it can make them like it. The most well known of these types of logos is probably FedEx.
However, a company must have good brand management to achieve the longevity of the company brand. It is because good brand management can lead the company to become a strong brand and it will improve the customer relationship through the brand management process which control everything about the brand does and says also (Temporal, 2010). Therefore, brand management plays an important role which will influence the longevity of the company and the brand name.
Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora