In this essay I will look at the film company Universal Studios, also known as Universal Pictures, and look at the logo and brand design within the company.
Overview of Universal Studios.
With a big history in the film making industry, Universal Studios is the largest film studio in the world, with 9000 employee’s. The company produced ‘ET: The Extra Terrestrial’ and ‘Jurassic Park’ which are two of the highest grossing movies in all of time. The company is quite regular in introducing new films into the consumer market, outputting between 15 – 18 per year.
The American motion picture studio was formed in 1912 by Carl Laemmle who was a film exhibitor, and producer. The studio started off creating low budget films, until it was purchased by the Music Corporation of America, which formed it into the most profitable and largest company for films and television in the world.
Universal Studios is also known for its theme parks that highlight the productions of film and television outputted by their studios, these being located in Hollywood, Orlando, Japan and Singapore.
Visual Understanding of logo.
[1-11] Universal Studios, (1914 - 2013), Universal Studio Logo's [ONLINE]. Available at: http://www.closinglogos.com/page/Universal+Pictures [Accessed 27 December 13].
[12] Universal Studios, (2012), Universal Studio Printed Logo [ONLINE]. Available at: https://universal.epk.tv/ [Accessed 27 December 13].
Universal Studio’s have had 11 developments of their logo in-between 1914 and 2013. The first five of which are very rare to find. The first logo used between 1914 and 1919 shows a Saturn like shape, with ‘Universal’ written in the top half of the circle, ‘Films’ in the bottom half, ‘Trademark’ in very s...
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...ube pages, once again use the print designed logo. Although they do use every one of these platforms to market their upcoming films, and news, I would suggest that they make each platform cohesive in the name they use and logo, so that the brand is recognizable as a whole, not sectioned up. I would use the name ‘ Universal Studio’s’ because it represents all aspects of the brand, from the films, to the studio parks. It would then be used alongside the print designed logo, and the animated logo would be kept for use in films, and trailers.
These social media platforms are part of the companies integrated marketing communications (IMC), because they advertise the company, the films they produce, contests, special events, and the organizations vision and mission. Another part of the IMC is the way they implement the marketing mix, through the studio theme parks.
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
An example of logos in the movie is when Westley and Inigo are sword fighting, comparing their abilities using different techniques.
To date, Warner Bro’s has over 6,500 feature films and around 3,000 television series that contains more than 10,000 episodes (“Company” par 5). Every great movie company has a background story to their success. What were then four brothers traveling with a movie projector turned into a successful movie company that has entertained crowds for generations (“Company” par 7). The vitaphone, the talkie, and the first four-legged movie star were introduced during the 1920’s, and helped define the Warner Brother company (Company par 6). Warner Brothers, a company created by four brothers during the 1920’s, revolutionized the film industry by modernizing the concept of cinematography (Company par 6).
Start with the first important difference between Walt Disney and Universal Studio in point of the theme
Universal Studios is an action pack theme park were you can go on a quest with Shrek and find his wife princes Fiona or help the min in black kill aliens in an alien hunt to save society. Universal is also known for the character interactions, while walking to our next you I ran into a transformer patrolling the streets making sure we get to our next ride safe, then I seen the minions from despicable me waving and talking to people. Universal also have a variety of other things to do such as shows. One of my favorite shows is the blue man group. The blue man group Is a musical and somewhat of a comedy show using your everyday things an instruments such as, a garbage can, glass bottles, glass plates and many more. After attending the park, we went back to the hotel to get dinner and bowl at the hotels bowling alley called
Upon walking into Universal Studios again after spending the entire day there, is like walking into a whole new place. Outside the walls it’s business as usual, reality. But after walking in its like stepping into an actual horror movie. When walking into other amusement parks for horror night they all look the same, and Universal Studios is no different but for them it just works. They have many actors walking around playing the part of the characters we see in Hollywood’s scariest movies and you live out your own horr...
Yahoo! Finance. 2005. DIS: Income Statement for Walt Disney Company. The Walt Disney Co (DIS). Retrieved 29 April 2005 from http://finance.yahoo.com/q/is?s=DIS
According to Robert Niles of themeparkinsider.com, Magic Kingdom is the world’s most popular theme park. A one day adult pass for Magic Kingdom is $89.00, but is the best park to bring children to. Fantasyland is located there which has the Little Mermaid ride and grotto which is also the visitation location. Lilo and Stitch have a ride as well as Buzz Lightyear.
The Studio System Key point about the studio system could be: Despite being one of the biggest industries in the United States, indeed the World, the internal workings of the 'dream factory' that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930.
Identify specific elements of a motion picture that film studios look for in a successful movie.
The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.
Sunset Boulevard directed by Billy Wilder in 1950 is based on how Norma Desmond, a huge Hollywood star, deals with her fall from fame. The film explores the fantasy world in which Norma is living in and the complex relationship between her and small time writer Joe Gillis, which leads to his death. Sunset Boulevard is seen as lifting the ‘face’ of the Hollywood Studio System to reveal the truth behind the organisation. During the time the film was released in the 1950s and 60s, audiences started to see the demise of Hollywood as cinema going began to decline and the fierce competition of television almost proved too much for the well established system. Throughout this essay I will discuss how Sunset Boulevard represents the Hollywood Studio System, as well as exploring post war literature giving reasons as to why the system began to crumble.
With a long history in the film making industry, Universal Studios is the largest film studio in the world, with 9000 employee’s. The company produced ‘ET: The Extra Terrestrial’ and ‘Jurassic Park’ which are two of the highest grossing movies in all of time. The company is quite regular in introducing new films into the consumer market, releasing on average between 15 – 18 per year.
Wollen, Peter. Signs and Meaning in the Cinema. London: Secker and Warburg in association with the British Film Institute, 1972.
However, the success stories of Harry Potter shows ominous signs that Universal is gaining in strength to give Disneyland a good competition, if not surpass the same.