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Pathos and ethos and logos
Example of logos, ethos and pathos
Factor that makes an advertisement effective
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Ethos Pathos Logo Analysis
201 Words1 Page
Logos, Ethos, Pathos QuickTrim is advertised as a fast weight loss system. The main appeal in this add is ethos, then logos and not so much is seen of pathos. The actress Kim Kardashian is an example of Ethos used in the ad and also as an attention grabber. She is pictured in a swim suit revealing her slim body to prove credible results within QuickTrim. The television actress exclaims, “I’ve reached my goal!” as a testimony of the products validity. The ad then states that the ingredients used are clinically proven to increase metabolism, which is where the logos comes in place. They load the reader with information on how the ingredients can curb the appetite, remove excess water weight, and support energy levels. In fact, they even suggest
how their fourteen-day thermogenic diet burns calories day and night making their term “Quick” seem believable. As for the pathos, the fast acting system gets the audiences emotions riled up. The ad creates an idea that they don’t need to try hard to lose weight or spend too much time doings so. Also, some people might just be fans of the actress and are easily convinced that the program is effective.
Related
Stimulife 750
2950 Words | 6 PagesRecently, another weight loss supplement has stepped into the ever-increasing market. This drug, called Stimulife 750, is a supposedly all-natural herbal supplement that promotes weight loss without any effort from the client. Both the parent company – Stimulife International – and various distributors of Stimulife 750 make bold blanket statements such as “Stimulife 750 has everything good and nothing bad,” which set the success of the pill far higher than is possible. Furthermore, these individuals attempting to sell the product use a variety of marketing techniques to encourage purchasing the supplement; however, they provide no scientific evidence to support the claims they make regarding the safety and effectiveness of the product. By appealing to the clients’ desire for a natural and easy way to lose weight, providing pseudo-scientific statements to convey a sense of authenticity to the product, and befriending the client by seeming to care for their best interests, the distributers attempt to woo more clients. However, Stimulife 750 contains many ingredients included in other “unsafe” weight loss supplements and scientific research shows no clear evidence that Stimulife 750 is any more effective or safe as other diet pills.
Candy Ethos Pathos Logos
94 Words | 1 PagesEvery child dreams of meeting or becoming just like their favorite character. Kids will do just about anything to get their parents to buy the product. You can have any type of power you want you just have to try one of the pieces of candy and watch the magic appear within you. Remember it only lasts 24 hours. Ethos, pathos, and logos is expressed throughout the commercial and on the box the candy’s come in. If you want to see what will happen to you then try our product today. It really works!
Ethos Pathos Logo Analysis
547 Words | 2 PagesThere are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
Carson's Ethos Pathos Logos
456 Words | 1 PagesPathos – I think it is quite easy to see how Carson uses pathos in her book. Half of the excerpt we received seems to be dedicated to this topic. The first chapter is charged with emotions and communal values as Carson builds a kind of utopian nature scene and then destroys it right before the reader’s eyes. I think this dramatization communicates the powerful message intended, but it does make me wonder how different the feeling of this chapter would be if she used a real world example. Perhaps the pathos would have been stronger because it would let the reader connect to real people and a concrete place. Perhaps the pathos would be weaker because it would not allow Carson to describe all the disastrous effects that she wanted to in such a vivid way. Perhaps the strength of this chapter depends on the reader’s preference.
Ethos Pathos Logos In Super Size Me
1001 Words | 3 PagesAmerica has always been about being the biggest nation: the biggest houses, the biggest cars, biggest cities and unfortunately the biggest bodies. There is no doubt that fast food is causing major health problems for many Americans today. In his documentary, Super Size Me, released in 2004 Morgan Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than the average man for his age. Throughout the film, we can see that his health gradually degenerates and reaches a critical point, before his thirty days are over. Super Size Me is very persuasive in showing the negative effect in fast food restaurants by using logos, pathos, and ethos.
An Example Of Ethos Pathos Logos
531 Words | 2 Pages- The best example is to keep the logo as clean and clean as possible, Google company logo
Ethos Pathos Logos In Inside Out
733 Words | 2 PagesInside out is a movie about a girl named Riley Anderson who is born with five emotions joy, sadness, fear, disgust and anger. These emotions are housed in Riley’s mind called headquarters. Each emotion plays a very big role in Riley’s life because they chose how she should feel during every second of the day since she was born. As riley got older things changed and her parents decided to move to San Francisco. Moving to a different state and city really made Riley’s life go downhill. Riley’s emotions fear, anger, disgust, and sadness were put into effect when she realizes she has to start a new school, and make new friends. Joy is displayed as a character who take charge and is always happy. For example, joys doesn’t like when other emotion
Rhetor's Ethos Pathos Logos
1636 Words | 4 PagesThe rhetor of the article, For many restaurant workers, fair conditions not on menu, uses several rhetorical elements to construct her argument and build upon her ethos. She uses logos to expand her credibility and ethos, as well as to make her pathos statements more rational. She appeals to the reader’s sense of American patriotism and freedom to try to sway the opinions of the reader. The article’s main argument is that workers in the restaurant industry are being unfairly treated with their minimum wage.
Examples Of Ethos Pathos Logos
664 Words | 2 PagesLogos, in this commercial, it is to make the audience feel the same way as you do. As you can see in the video, everyone is having fun and a good
Logo Analysis: Target's Visual Technique
465 Words | 1 PagesPeople throughout our society recognize Target as a national icon because of its distinct logo. At one point or another people have seen the famous red bullseye that marks the store. The corporation uses a variety of visual elements and principles of design to successfully convey a message to its audience. Companies create graphic designs to differentiate from other competing companies.
Ethos And Logos In The Book Trailer
280 Words | 1 PagesThe two ads we we decided to use to attract teens were a poster and a book trailer with Ethos, Logos, and Pathos. On our poster, we used Ethos and Logos with Bandwagon, Testimonial, and Facts & Figures for ad techniques. We used Ethos to show that our book was genuine and recommended by trusted sources. We also used Logos by siting goodreads.com, a trusted book source for teens. Stargirl was also a New York Times Bestseller. In our Book Trailer, we used Pathos and Ethos and Facts & Figures and Transfer for our ad techniques. We used Pathos because in the trailer, Stargirl (Maddie) was happy and then you see her fall down. Her falling down was a metaphor for the way Stargirl’s popularity crashed down. We also used Ethos because we talked about
Comic Strip Ethos Pathos Logos
207 Words | 1 Pages1. A comic strip will be used to visually represent the Alzheimer’s disease and cognitive dysfunction similarities argument. It is a mixture of pathos and logos aspects.
Ethos Pathos Logo Analysis
225 Words | 1 PagesFor restaurants and fast-food chains, their packaging comes in the form of branding to entice a consumer to purchase from them. Their use of colour may take place in their logo, adverts, menu and interior design and the colours used must stimulate appetite. Fast-food chains, for example, the use of the colour red stimulates appetite because of its effect on our metabolism and is therefore implemented in many fast-food logos. Another common colour used in many fast food logos is the colour yellow. Yellow grabs the viewers attention as well as increasing their levels of appetite which in turn encourages them to purchase from that outlet. On the other hand, restaurants use colours that allow their consumers to relax and enjoy their dining experience.
St Alphonsus Ethos Pathos Logo Analysis
891 Words | 2 PagesThere’s plenty of interplay to be had with the Blocky H and the Cross. They technically fit directly inside each other, and I believe that there’s something to be discovered with the two jigsaw pieces. I also want to take a spin going for a more “celtic” and intertwined approach, probably keeping it restricted to the cross shape. I also want to try something with the letter “A”, just for fun.
Weight-Loss and the Weight of the Media
1723 Words | 4 PagesThe media bombards us with advertisements and articles about weight-loss supplements. We cannot turn on the television or radio without seeing or hearing an advertisement for Dexatrim, and we cannot flip through a magazine without seeing an advertisement or article about Metabolife. The manner in which different media sources treat weight-loss supplements greatly influences the public's perception of these products. This essay will examine a Newsweek article entitled "Mad about Metabolife," an advertisement for Hydroxycut from Mademoiselle, and a radio advertisement for Carbolife Gold to illustrate the manner in which the media presents the use of dietary supplements to promote weight loss.
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