Ethos Pathos Logo Analysis

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Logos, Ethos, Pathos QuickTrim is advertised as a fast weight loss system. The main appeal in this add is ethos, then logos and not so much is seen of pathos. The actress Kim Kardashian is an example of Ethos used in the ad and also as an attention grabber. She is pictured in a swim suit revealing her slim body to prove credible results within QuickTrim. The television actress exclaims, “I’ve reached my goal!” as a testimony of the products validity. The ad then states that the ingredients used are clinically proven to increase metabolism, which is where the logos comes in place. They load the reader with information on how the ingredients can curb the appetite, remove excess water weight, and support energy levels. In fact, they even suggest

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