Chick-Fil-A Advertising

Chick-fil-a ads

People almost every day of their lives eat meat for lunch and dinner; some eat meat for every meal. Where Chick-fil-A try’s to sponsor with their ads to "Eat Mor Chikin" is used to get people to eat more chicken then eat meat from cows. Chick-fil-A is a fast food restaurant that only severs one type of meat to their customers which is chicken. This alone gives them strong credibility that they really want to get people to eat more chicken then red meat. Over the years since chick-fil-a has been in the fast food industry their ads have been evolving from billboards near the freeway to TV commercials ads. Chick-fil-a has always tried their best to try to prove their points to people to stop eating so much red meat and change

to eating more chicken instead.
In the year 1995, they started to join the billboard advertising game by using one of their ad “EAT MOR CHIKIN” which till this day can be seen on some highways and also for example on the entrance and exit ramp of lake street 53 north and south entrance ramp 53 in Illinois.

This ad it tries to appeal to everyone from kids of age 5-10 and so for young adults and teens because of the humor and how ironic it is having cows standing next to the billboard writing “EAT MOR CHIKIN” to symbols cows want people to try to eat more chicken themselves. Another, thing about this ad is that it tries to catch people attention because of the in proper spelling of the words, more and chicken in the ad this appeals to people to try to make out what it is trying to

say.
Each ad all has very similar approach to try to increase their customer numbers and to try to increase people to try to put down their streak knife and to pick up more napkins. The design of different chick-fil-a ads all have something in common, they are all trying to create humor within their ads or to create some kind of eye catching appeal. From, having cows standing on top of one another to having cow hanging upside down from city water towers with a paint brush or to people in cows costumes standing in from of the white house. Every ad that chick-fil-a has always has something that well appeal to most people in a comical way or just something shocking or surprising. Also, in every ad that chick-fil-a use they have everything in black in white to match the cows for eye appeal but when it comes the them promoting for themselves within the ad they have their name written in bright red so that it well stick out for people to see that it is chick-fil-a promoting the ad.
In many different chick-fil-a ads they have many different traits of logos.

Through, humoristic ways to catch potential customers eye from the missed spelled words and to the different way they have a cow positioned to shows that the cows were the ones writing the words not some person. In a way, of showing that not only the company wants people to eat more chicken but to shows a slight point of view that cows also want people to start eating more chicken. Some ad for chick-fil-a are used to appeal to people that are very inflused but anything holiday related. For example, chick-fil-a had used an ad that ask “DEER SANTA, DON’T STOP 4 BEEF EATERZ” this had humors people because it cows asking Santa to not visit people that eat beef and to shows people that chick-fil-a likes to used ads that involves the

holidays.
In some ads for chick-fil-a there are some traits of Ethos (Emotion) in pact in the ads. For example, the different types of Christmas ads they used during the winter season one ad asking “DEER SANTA, DON’T STOP 4 BEEF EATERZ” which appeals to people that are emotional to the Christmas holidays. Another exmpale, of an ad chick-fil-a used during the Christmas holidays saying “ADD CHIKIN 2 YER WISH LIST” both of these ads are used to appeal to people that love Christmas and to shows that the cows only want people that don’t eat chicken to get presents during the holidays.
In conclusion, chick-fil-a ads have been around for many years and have been real effective during the different ages of technology and business marketing growths in the years. A lot of the ads chick-fil-a have used have huge amount of logos and some types of ethos presence within them. Chick-fil-a has always used some types of humoristic way of trying to appeal to the everyday people with cows writing “EAT MOR CHIKIN” to cows hanging from water towers. With every new ad used by chick-fil-a they always are trying to make it eye appealing to people and to make it has funny as possible without trying to lose their point of view.