Mcdonalds, Fast Food or Mind Control?
INTRODUCTION:
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
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DETAILED DESCRIPTION: In this McDonalds ad, it is dominated by three gigantic cheeseburgers in a triangular formation with the big mac in the front and the two other cheeseburgers positioned behind it on both sides.
The cheeseburgers look extremely fresh as you can still see the shine on the burger, the ad also portrays the veggies of the burgers to be fresh from the farm too as they look as though as someone had just watered them or washed them. Even the bread has this golden brown, as it slightly gets darker as you reach the top of the bun. The cheese on the burger is soft and melted slightly to show that the burgers are warm and ready to eat but not totally melted to show that the burgers had just been made. As it says the names of the cheeseburgers on the bottom, the top of the ad in the same white letters and font it proclaims “big,beefy,bliss”. The back round of the ad is filled with a deep color red as it fills the ad from corner to corner. In the middle of the back round there are also little diamond shapes blended in with the red making the shapes very hard to see. The McDonalds big M symbol is located at the bottom right hand corner of the ad in yellow, the company’s color, along with the famous McDonalds slogan “I’m lovin’ it” in white letters below the …show more content…
symbol. ANYLISIS: For starters the main goal of this ad is to bring in more customers to buy their cheeseburgers.
They make the cheeseburgers look like they had just made them with the freshest ingredients and best meat McDonalds could find. Although anyone who has eaten at McDonalds knows that the ingredients they use are the farthest thing from being fresh, so in making the burgers look nice and fresh it makes the burgers look better then what they really are driving in a crowd of people hoping to eat a burger from the ad only to be disappointed to find the real burger is all around not that impressive. The color choice of the back round of the ad being red, normally wouldn’t raise any eyebrows. What people don’t realize is that red stimulates aggression and speeds up your metabolize making you hungrier and hungrier until those three big juicy cheese burgers look like the best thing in the world. The shaded diamond shapes in the background actually symbolize the concept of choosing so it would make sense to put it on the ad to want them to chose one of there cheese burgers. The positioning of the cheeseburgers is in a pyramid/triangular design that displays structure and power. The display is quietly giving someone a slight feel of power wanting him or her to buy the cheeseburger that made him or her feel good. The only times any of the words on the ad are capitalized are when the ad is naming the cheeseburgers. The company is trying to make the burgers the most important thing on the ad by
capitalizing the names of each and every one of them. The angle that the picture was taken it was taken facing the camera up so you look up to the cheeseburger instead of right at it. At that angle it makes the burgers look bigger, more desirable, and tastier. CONCLUSION: In conclusion this advertisement does a great job appealing to not just men, but everyone that enjoys cheeseburgers when they are hungry. If you aren’t in the mood for one it undoubltly puts you in the mood for one and makes you want it more and more until you finally give and go and get the burger you have wanted your entire life. The ad goes deep down to your core hunger and aggression towards food and the ad makes you just want to attack the hunger inside you with a Big Mac and the messages that the ad gives us. The ad uses our own basic human emotion as a marketing scheme to get the public to buy more food and it is a very powerful tool indeed. So powerful that it effects all of society, what society eats and drinks, all of it.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
For the first rhetoric article, I chose the McPick 2 McDonalds commercial. This commercial displays pathos with a catchy jingle playing throughout the ad, and how they repeat, “Let me get a McPick 2.” It displays ethos because McDonalds is a well known fast food chain that many people like, so people are normally going to believe what they say. It shows logos by explaining how the deal works, and how the food is delicious, or juicy, which makes you want to go eat some of the food. I think this commercial is very effective because they put a catchy jingle in your mind about juicy food. This makes you want to go eat at McDonalds.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
13). Both of these types of images are shown through this ad. The Lunchables ad is showing renditions of the world through the young kid in a school setting, however; the lunch box exploding with paint and animals is more abstract but it still accurately reflects how the kid feels when he opens a Lunchables. Bignell (2002) explains “the aim of ads is to engage us in their structure of meaning, to encourage us to participate by decoding their linguistic and visual signs and to enjoy this decoding activity” (p. 33). The Lunchables ad has many signs the viewer can decode. One important sign in the ad is the African American young boy sitting with a shocked and ecstatic look on his face. He signifies that he is happy and eager to eat a Lunchables. The food coming out of the Lunchables symbolizes the actual food someone would eat if they were to get the Turkey and Cheddar cracker snacks Lunchables. It relates to the Lunchables because it is a real representation of the inside of the box. The paint and paintbrushes symbolize creation and fun. They relate to the ad as a whole because they represent the creation of making your own lunch with a Lunchables, which is one of the reasons why the Lunchables are so successful. The paint and brushes also signify making a mess and that is something
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...
McDonalds is not only using a pathos strategy to evoke the viewer’s feelings. They are now trying to use logos, an appeal to logic using facts or statics. McDonalds sells enough food to feed 68 million people per day. Out of the 68 million people fed, majority of those people of the people have to love the Big Mac; McDonalds is assuming a wide variety of people love the Big Mac. Even though many people are either vegetarian or just simply dislike the taste of their food due to all the publicity it has had over the years.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
Most of them are bright shiny colors or are flashing and blinking to capture your attention and pull you in to eating something that’s pretty close to garbage with no real nutritional value whatsoever. Eating this food can add extra calories, cause your body to be resistant to insulin and spike your blood sugar. It can also cause high blood pressure, depression, dental distress, weight problems, high cholesterol, and acne (Pietrangelo and Corey). Despite the negative health effects these companies like McDonalds and Burger King still pull people in to over eat their food. “We know what makes us overeat: billions of dollars in advertising messages, food sold everywhere in gas stations, vending machines, libraries, and stores that sell clothing, books, office supplies, cosmetics and drugs- and huge portions of food at bargain prices.” (Nestle) This directly relates to the fact that advertising is raking in Americans from every angle to buy their terribly un-healthy food products. Not only do they target the adult population directly but also through the minds of their own children. “Children’s exposure to TV ads for unhealthy food products (i.e., high calorie, low nutrient snacks, fast foods, and sweetened drinks) is a significant factor for obesity.” (American Psycological Association). This is significant because
1980: A man is enjoying his burger when a cartoon star mascot appears and asks the man if that's the best hamburger that he's ever tasted. When the customer agrees, the star offers to show him how the hamburgers get their delicious charred taste. This ad promotes a general burger patty and focuses on how Carl's Jr. has a charred broiled signature, reminding us of how they deliver that expectation. The ad is directed towards adults as the content contains vocabulary that most children wouldn't necessarily know, such as 'charred' and 'broiled'.
Although, the ad advertisement views the cheeseburger from Burger King restaurant, but the apple can be viewed from a food market. For example, the cheeseburger can represent the Burger King logo. It can be argued that the cheeseburger can be either from McDonald’s, Wendy’s, or Burger King due to the deliciousness of their burger. However, ethically we can argue that any burger of tastiness can be from any restaurant. On the other hand, the apple represents a food market, Walmart, Publix, Kroger, or Aldi.
Today, McDonald 's advertisements have begun to trend family-oriented. And in McDonald 's ad, McDonald was good at expressing the beautiful and warm family images by adverting strategy to reflect the importance of the family. However, most of the humorous content and passion are appeared in advertisements. According to the statistics, McDonald spends more than 700 million dollars on advertising expenses, for the reason to strengthen imagery of social relations and try to keep the meaning of communities and families back to the golden arches. (8,Helmer, 1992) For example：“Olympic effort" is McDonald 's bid to build a closer relationship with mothers. The 30-second ad first ran to coincide with Mother 's Day in the US and has been repurposed for the Olympics. Women at various stages of pregnancy are featured in a celebration of motherhood. The endline reads: "The original Olympian effort." with the birth of a child, we can know how great a mother is. And also it is a method for McDonald to get an approach of family-oriented. McDonald highlights the human emotions, and family pattern, giving the family a new symbol meaning in order to make McDonald become a comfortable place for people.（9,Campaignlive
The wide variety of color and texture is the first thing a reader might notice. Besides the picture included within the ad, the overall page itself was dull and uninteresting. Since McDonald’s is known for their golden arches and red packaging it would be a good idea to use these colors in their ad. But, the major color used was white, which denotes purity and can frequently be overlooked because of its inability to stand out.
Cultural or ideological meaning: The ad is extremely sexual. The female has her eyes and mouth wide open as if she is shocked of the size of the “burger.” The advertisement is clearly displaying an image that represents a female that is about to engage in oral sex with a male. “It’ll blow your mind away” and “super seven incher” phrases are used to send a sexual message. The word blow is referring to a man receiving oral sex and the phrase “super seven incher” is referring to a male’s penis. The ad is not only degrading females but is also degrading males, as it is suggesting that males who have large penises are more desirable, as the female is looking at the burger, which represents a penis accompanied by the phrase “ it just tastes better.”
The primary objective of advertisement companies must be establishing the target audience. With that in mind, Wendy’s