Chick Fil A Marketing Strategy

Chick-fil-A has become a very successful company throughout its history till today. Many different events have occurred throughout the history of Chick-fil-A. The owner of the first Chick-fil-A, Truett Cathy, opened his restaurant in Hapeville, GA in 1946. Later on the first Chick-fil-A acquired the nickname the Dwarf House. Later on Truett Cathy invented the first chicken sandwich by using a pressure cooker to cook a boneless chicken breast as fast as a burger. This simple process began the famous Chick-fli-A chicken sandwich. Chick-fil-A’s overall mission has always been and continues to be “Be America’s Best Quick Service Restaurant.” Chick-fil-A has been quite successful in living by and fulfilling this simple but effective mission. In

fact, Chick-fil-A’s sales topped at $4 Billion dollars in 2011.
Overall, many believe and would agree that Chick-fil-A has an impressive record and is a true example of service and consistent end product.
Chick-fil-A as a company truly is dedicated to their marketing efforts.

Chick-fil-A markets their products in several different ways. Some of the marketing techniques that the company utilizes includes their website, social media, and commercial campaigns. Chick-fil-A also dedicates a lot of time and effort to community and employee responsibility in order to be more appealing and known to their customers. It is clear that Chick-fil-A consistently updates all their forms of advertising to stay current with the latest effective marketing tends.
Chick-fil-A as a company cares deeply about their customers experience with the company. Chick-fil-A also wants to hear what its customers have to say through an open door policy. Chick-fil-A achieves this goal by allowing customers to freely right their reviews and thoughts on Chick-fil-A’s website. Overall, this program has been very successful and beneficial for both the customer and Chick-fil-A. Chick-fil-A has received a lot of positive feedback and has been able to improve their company because of the

feedback.
Chick-fli-A has a simple thought process when designing their options and making their food. The company believes in including chicken in every meal they produce. Chick-fil-A does this because they know chicken very well. Chick-fil-A strongly believes that if they began to offer other options such has hamburgers there quality would suffer and therefore their customer’s thoughts and feelings would be changed. Chick-fil-A also believes that chicken simply put is what they are, and what they are truly passionate about.
In a large regard Chick-fil-A follows the system of adding demand and scarcity in order to gain value. Specifically, Chick-fil-A continues to grow at a slow rate and in a meaningful way so that the world is not over saturated with their restaurant. This becomes clear when you think that there are not nearly as many Chick-fil-As as there are McDonalds or Burger Kings. While in a way this operating system is related to Chick-fil-A’s Christian religious roots, it is also a way to make the restaurant brand become more in demand and seem more special.
It is fascinating and nice to see how Chick-fil-A and its employees integrate their warm, welcoming, and family like atmosphere into their social media accounts. For example, instead of simply marketing their company on their social media sites the company runs different contests and games through utilizing their social media accounts. An example of an event that Chick-fil-A has run through their Facebook page is a chicken dance contest. Chick-fil-A’s social media accounts are linked to the company’s web page through social media links. These links encourage customers to go and like or follow Chick-fil-A’s social media accounts.
Unlike some companies the CEO’s of Chick-fil-A are also tied into the company heavily through their social media accounts. Most CEO’s run different promotions and post different material relating back to the company. The CEO’s do this in try to making the company feel more family like both inside and outside of the professional world.
Overall there is very little controversy or negative feedback regarding Chick-fil-A and its operations.

It is interesting to see however that Chick-fil-A does support a few organizations that do not support the “traditional” definition of marriage. For this exact reason some locations do not allow Chick-fil-A to build restaurants at their location. A particular area that has been debated in the past is college campuses. For example, fairly recently a college located in California did not allow a Chick-fil-A to be built on their campus because they did not agree with the beliefs of Chick-fil-A. However, a college in New York did allow a Chick-fil-A to be built on their campus even though they also do not agree with Chick-fil-A’s marriage beliefs. It is interesting to note that Chick-fil-A has more recently moved away being involved with different locations that support traditional marriage beliefs. It will be interesting to see if this affects the company’s overall success in the future.
Overall, it seems as though Chick-fil-A there are several main reasons that Chick-fil-A seems to continue to thrive and be successful. One reason has to do with how much the company makes their brand known and supports their brand. Another reason is that the company solely focuses on the product of chicken related products. Lastly, it seems as though Chick-fil-A’s community involvement keeps people coming back to eat and support Chick-fil-A overall. It will be interesting to see what journey

and path Chick-fil-A continues to take in the future in order to continue its success.