Situational Analysis - Chick-fil-a

1670 Words4 Pages

Situation Analysis External environment Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation. Competitors The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant. Economy The effect the economy plays on the business is the la... ... middle of paper ... ...ring process which has strict standards and allows owner/operators to hire only the best candidates. Due to this fact, Chick-fil-A employees are the most respected and well trained in the industry and are a model for what other companies should strive to attain. All of these factors have lead to a very loyal customer base for Chick-fil-A. Most of Chick-fil-A’s customers have nothing but positive things to say about the company and local units. Many of Chick-fil-A’s customers want to share the great experience and regularly invite friends and family to visit a Chick-fil-A location. Chick-fil-A has created a brand and corporate image that customers have responded well to. Chick-fil-A’s smart business decisions combined with a growing and loyal customer base suggest the company has positioned itself well in the market and can expect to see continued growth in the future.

Show More
Related

  • Chick-Fil-A Excellence In Customer Service

    1905 Words  | 4 Pages

    In 1946 two brothers, Ben and Truitt Cathy, opened a diner in Atlanta Georgia called the Dwarf House Grill. The Dwarf House served a variety of typical grill food that included everything from burgers to hot dogs. All of that changed in 1961 when a poultry supplier stopped buy and sold Mr. Cathy chicken breast that were too large for the trays that they typically cooked the chicken on. Truitt Cathy decided that he did not want to throw out the chicken so he breaded the chicken and put it in the pressure fryer. He realized that he could cook the chicken in the same amount of time that it took to cook a hamburger and it tasted great. He had hamburger buns and pickles in the restaurant already and this is how the first chicken sandwich was made. In 1967 the first Chick-Fil-A store was opened in Atlanta’s Greenbrier Shopping Center and in 1986 the first freestanding franchise was opened. Today there are more than one thousand seven hundred Chick-Fil-A restaurants in thirty nine states. One of the ways that Chick-Fil-A has been able to make their company a success is through their unique approach to customer service. They are able to provide excellent customer service by turning individuals into team players. Teams can be seen in the hiring process, community involvement, national sponsorship, knowing what customers want, and cooperate culture. All of these different teams lead to excellence in customer service.

    Read More

  • Business Case: Panera Bread Company

    788 Words  | 2 Pages

    The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.

    Read More

  • Chipotle Executive Summary

    1634 Words  | 4 Pages

    1. 1 Executive Summary Chipotle is planning to dispatch another flood of attention to the group with their burrito product in a full grown business sector. Chipotle offers 65,000 distinct blends of new fixings at a worth pressed cost. The eatery is known for their huge burritos, customization, and the utilization of natural ingredients. Chipotle's development is an immediate aftereffect of value, consistency of its service, and the apparent separated quality it has in the psyche of customers. Chipotle stands separated from its rivals since it does its business any other way as far as its nourishment, eateries and publicizing. Chipotle is one of the main chains to set up a quick easygoing eating showcase and is driving in the crisp Mex market.

    Read More

  • Chick-Fil-A Business Analysis

    640 Words  | 2 Pages

    They are known for their innovative concepts and their desires to achieve customer’s needs and demands. From quick serve to full service, some of Chick-fil-A innovative concepts are Mall Restaurants, Drive-Thru Only Outlets, and Stand-alone Restaurants. Chick-fil-A considers mall-based restaurants is an integral part of its growing business and today nearly 300 restaurants are in operation. Chick-fil-A is known for its attention to customer needs and demands, so it has opened 1300 stand-alone restaurants since 1986. The stand alone restaurants is in response to Chick-fil-A’s customers’ demand for convenience and accessibility. Another added convenience to customers are the drive-thru only outlets, which allows fast service. Chick-fil-A currently has 33 drive-thru only restaurants in operation across the

    Read More

  • Swot Analysis Of Chick-Fil-A

    610 Words  | 2 Pages

    Founded by S. Truett Cathy in the Atlanta suburb Hapeville, Chick-fil-A is a Southern restaurant by all means as its origin is in the South. But to qualify the eatery as authentically Southern, one has to examine more than just origin or where the founder was from. The late Truett Cathy, founder of Chick-fil-A, said “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.” This ideal, and those like it, is what illustrates Chick-fil-A’s Southern identity. This particular restaurant presents itself as authentically Southern in how it never compromises family, provides a certain “Southern hospitality” not many other places do, and holds onto Bible Belt values in trying

    Read More

  • Essay On Chick Fil A

    792 Words  | 2 Pages

    Their community involvement is incredibly admirable from helping the homeless to disadvantaged youth. They also donate surplus food to local shelters and soup kitchens. During natural disasters, they feed victims and first responders. One of the ways that Chick-Fil-A has been able to make their company a success is through their unique approach to customer service. They can provide excellent customer service by turning individuals into team players. These teams building learning experiences lead to excellence in customer service. Also, the workers love helping others and take pleasure in being there, instead of looking at it as a temporary job they have no passion in. Whenever you walk into a Chick-Fil-A a welcoming greeting is usually heard. They are fast to meet your needs and are always respectful no matter what the

    Read More

  • Chick-Fil A: An Evaluation Of Chick-Fil-A Evaluation

    1081 Words  | 3 Pages

    The biggest downfall of Chick-fil-A is the fact that on Sundays they are never open. Chick-fil-A is family owned restaurant built on Christian beliefs that discontinues all business operations on Sundays. Others suggests that the fact that Chick-fil-A reserves a day out of the week for religious purposes over the temptations of monetary value is rare in the food industry and therefore is highly respected. Chick-fil-A has maintained its moral values that people have learned to appreciate, even though some groups boycott the practice. Chick-fil-A continues to dominate sales beyond other fast-food restaurants even while only operating 6 days a week. Chick-fil-A chicken is so great tasting that they have had record breaking sales. According to Business Insider, Peterson H. argued that “The fried chicken chain generates more revenue per restaurant than any other fast food chain in the US,” (Peterson, 2015). Chick-fil-A food chain has even surpassed the sales of KFC and

    Read More

  • Fast Food To Blame Essay

    1565 Words  | 4 Pages

    We can all agree that each of us have our own particular favorite fast food restaurant. The fast food industry has really opened up and added a variety of food that you can quickly grab on the go. This makes it hard for the average American to ignore, because everyone is looking for the quickest and simplest ways to get things done in this fast paced

    Read More

  • Case Study Buffalo Wild Wings

    1655 Words  | 4 Pages

    According to National Chicken Council it is reported that during Super Bowl weekends Americans are expected to chow down on close to 1.25 billion chicken wings. Of this amount, a majority of the wings will be consumed either in or from a restaurant. In Hays, Kansas there is not a predominant wing venue, however, there is one name that frequently comes up: Buffalo Wild Wings. A very popular choice among the college crowd, this establishment has cemented its name with some of the top sports bars in the business since 1982. This analysis will discuss whether or not bringing Buffalo Wild Wings to Hays, Kansas would be a successful economic venture by looking at potential profitability, future clientele base, competing businesses, and employment opportunities.

    Read More

  • Strategic Analysis Of Chipotle And Fast Food Restaurants

    897 Words  | 2 Pages

    The company has a competitive advantage of offering high quality ingredients to its customer along with its commitment to the principle of “Food with Integrity.” In regards to its “Food with Integrity” philosophy, Chipotle is taking advantage of growing trends in the industry with a great emphasis on healthy food with high-quality and organic ingredients. By capitalizing on current trends, Chipotle is stealing market share from fast food giants like McDonald’s and Yum Brands. This success has been linked to the achievements of different types of strategies adopted to ensure that the market is sustained through competitive

    Read More

  • Analysis Of The Fast Food Restaurant Industry In China

    819 Words  | 2 Pages

    The main competitions are quality, service, eating environment, brand and price. Mcdonald’s or KFC have good product quality and strong brand image and fast- growing market positions. People pay attention of food quality, safety and taste uniqueness. Service is also important since the entry of foreign companies. Local fast food companies using franchise face significant competition and pressures to improve their service. Many consumers today expect an exciting, vibrant and different dining experience. Brand advertises has become very important for multi-establishment operators, in particular children and young people, who are the main customers for the fast food restaurant industry. Price is also significant in the industry, especially in smaller cities and towns. Full-service restaurants are external rivals against the industry. Competition is higher in less-developed economic regions where life demands are

    Read More

  • Swot Analysis Of Subway

    804 Words  | 2 Pages

    It is very easy for someone to start up his own fast food business. The entry barriers are quite low. Capital required for setting up a fast food business is relatively low depending on the size of it. Many fast food suppliers, whether they are grill bars, hotdog stands, kebab houses or bakeries, are privately owned and thus serve to prove the point that it is not that difficult to set up one’s own business within the fast food industry. However, the success of these businesses naturally varies significantly.

    Read More

  • Kentucky Fried Chicken (KFC)

    1443 Words  | 3 Pages

    KFC’s establishment as a franchising company enabled rapid growth and globalization. In 1952, Colonel Sanders started to seek out prospective franchisees about his “Original Recipe” for Kentucky fried chicken, and by 1963 there were over 300 franchises with overall profits of $500 million (Krug, 2001, p. 420). Kentucky Fried Chicken also systemically hired old workers through their “The Colonel’s Tradition” Program which offered older workers part-time managerial positions with various fringe benefits and a reasonable salary (DeMicco and Reid, 1988, p. 57). In 1986, KFC was sold to PepsiCo which drastically changed KFC’s relaxed culture due to the Colonel’s desire to provide for his employees to a culture based on competition and performance (Krug, 2001, p. 421-422). By 1998, KFC had saturated the American market and started to focus on international expansion with 50% of its restaurants located abroad (Krug, 2001, p. 426-428). By allowing franchisees to ow...

    Read More

  • Mcdonalds And The Sustainability Of Mcdonald's

    715 Words  | 2 Pages

    The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).

    Read More

  • The Success of KFC China

    1044 Words  | 3 Pages

    Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.

    Read More

More about Situational Analysis - Chick-fil-a

Open Document