Pathos Analysis Of Animal Ads

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The first thing to notice is the pathos appeal of the ad, which is made very clear by the use of a dog with large eyes. The paper is filled by a large picture of a dog an animal that for many Americans represents home, comfort, and/or friendship. The large eyes are important because they are often used as the prominent feature to depict cuteness or used by illustrators and animator to convey emotion. The picture when seen as a friend or a family pet may use the Bolded print to evoke a feeling of being beholden for those years friendship or love felt from a family pet. The then becomes more effective if seen multiple times because it can develop into a sense of guilt especially if the smaller print is read and it is stated that they are not

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